Morten Frantzen Email & Phone Number

Copenhagen Metropolitan Area

Responsible for commercialising pathology automation solutions through Axlab’s exclusive channel partners and helping establish a strong base in the Nordic region for Axlab’s new Clinical Oncology product line.

Copenhagen, Capital Region, Denmark

- Responsible for all Fidabio’s business through channel partners. - Further expand our network of distributor in key strategic markets, Japan, Korea, China, Italy, Taiwan.- Establish infrastructure and initiatives to better support and train our distributor network (newsletters, webinars, training, document portal, etc)- Nurture partnership relations and ensure win-win situations

Vibenholms Alle 15, 2605 Brøndby, Denmark

- In charge of commercialising Sakura's range of pre-analytical cancer diagnostic instruments and consumables for markets in Africa and the Middle East through a professional network of exclusive distributors. - Part of the Oracle ERP implementation project team

Kuala Lumpur

Responsibilities:Global role reporting to the Managing Director. Instrumental in strategic planning process, strategic pricing & margins, budgeting and forecasting systems. Preparation, negotiation and execution of all commercial legal agreements. In charge of key corporate projects. Achievements:- Project Manager for a full Corporate Strategy Development project with Roland Berger Strategy Consultants. - Streamlined contractual execution process through creation of commercial agreements templates- Instrumental in establishing full order-to-cash enterprise system using Salesforce.com

Responsibilities:Handled the distributor markets in Asia, Middle East & North Africa for world leading tissue based cancer diagnostics company. Established and moved to regional office in Malaysia 2004-2009, returned to Denmark Jan-Dec 2009.Achievements: - Secured the largest single order in the company's history from Iraq, including organised training for 35 Iraqi pathologists and technicians- Managed transition of distributor business from reagents sales to system solutions with placement of capital equipment against price per test deals. Achieved 20% average growth p.a. in the last 3 years.- As a value-creation strategy, engaged closely with key customers / opinion leaders promoting general quality assurance and process standardisation giving company leading edge and competitive advantage.

Responsibility:Headed from 1992 Asia Regional Office in Singapore, with sales, marketing, admin and regulatory affairs functions. Achievements: - Gradually established in three key markets new setup from full distributor managed business to fully owned and controlled sales and marketing teams, leading to an increase in regional business value of 32% in the last year.

Frederiksberg, Denmark

Headed a small company importing and marketing tanning, wellness and fitness equipment.

Managed product lines for hair and beauty care for retail and mass market division

Graduate Diploma In Business Administration (Part 1)

Bachelor Of Business Administration (Bba), International Marketing

Copenhagen, Denmark

Commercial High School Level

A Levels, Mathematics And Physics Line

O Levels

Primary School, Phnom Penh, Cambodia