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Copenhagen, Dk

Københavnsområdet, Danmark

Rådgivning og sparring inden for forretningsudvikling og strategi samt forandringsledelse, kulturforandringsprojekter, og branding

Copenhagen, Capital Region, Denmark

2030 Builders helps companies through the green transformation by engaging employees in sustainability and building sustainability cultures.1day/week on site working with the 2030 Builders team to create and improve change management interventions based on best practices and adapt them for deployment into the IT platform. Contribute to adapting the culture building mechanisms for the sustainability culture more specifically.My expertise in diverse change management methodologies has guided and continues to guide the decisions connected with actions breakdowns, nudging formulations and users insights collecting when onboarding a new customer on the platform.

NetworkingCompany tilbyder professionelle netværk inden for forretningsudvikling, strategi, kommunikation og markedsføring. Målet er at deltagerne i vores netværk løbende bliver inspireret og motiveret til at udvikle sig personligt og fagligt.

Gentofte, Denmark

Gentofte Sogns Grundejerforening er en af Danmarks største grundejerforninger. Formålet med Gentofte Sogns Grundejerforening er at varetage grundejernes fælles interesser i det geografiske område, som GSG dækker. Grundejerforeningen er bindeled til kommunale myndigheder i mange lokale spørgsmål og kan rådgive grundejerne i såvel juridiske og tekniske forhold. http://www.gsgnyt.dk

Udgangspunktet er ”godt købmandskab” inden for områderne forretningsudvikling, optimering, strategi, salg og markedsføring. Målet er, at vores kunder, deltagerne på vores kurser og i vores netværk ikke alene lærer nye værktøjer, men også bliver motiveret og i stand til at bruge deres nye kompetencer.

Personnel responsibility: 7 people: 4 in Denmark (DK) and 3 in Norway (NO)Budget responsibility: 91,5 mill. DKK. Responsibility areas:• Sales and marketing of magazines I Form (DK, SW, NO, FIN), Bo Bedre (DK, NO), Penge og Privatøkonomi (DK), Tara (NO), BoligPluss (NO).• Development of new magazines in DK and NO.• Strategic consultancy in relation to the editorial teams of the above magazines.• Contracts and partnerships with external suppliers and partners.• Representing Bonnier Publications for Bonnier network in DK• Daily leadership and management of the marketing team in DK and NO.• Part of the marketing leadership team in DK.• Part of the executive team in NO.

selected consultancy projects:• Developed branding platform for IAA (International Advertising Agency) in Denmark• Speaker at DMF General Marketing, Branding from theory to practical application• Value coverage process for GNN in cooperation with advertising agency Raffinaderiet• Network manager for professional network group, within the Danish Marketing Association (Dansk Markedsførings Forbund)• Branding project for PersonaleBørsen• Contributor at the Brand Academy within the Danish Marketing Association (Dansk Markeds-førings Forbund)• Strategy project for the Danish Red Cross (Dansk Røde Kors)

Project leadership responsibility: 23 peopleBudget responsibility: 21 mill. DKK. Responsibility areas:• Project leader for branding project at concern level, internal and external.• DONG strategy 2003, private and industrial segments.• Marketing and product development for both the industrial and private market segments.• Product development concept for both industrial and private market segments.

Personnel responsibility: 1 employeeProject leadership responsibility: 12 peopleBudget responsibility: 6,5 mill. DKK. (cost budget) 1,5 mill. DKK. (profit budget)Responsibility areas:• Part of the leadership team (5 people).• B-to-C and B-to-B marketing, own ads for FMCG, dialog programs, direct marketing campaigns.• Negotiation and contracting with service providers, advertising agencies, media bureaus, printing service providers, etc.• Internal and external measurements of customer satisfaction.• Development projects.

Project leadership responsibility: 7 peopleResponsibility areas:• Planning and development of loyalty marketing strategy and CRM for existing customers, both online and offline.• B-to-C, B-to-B, branding, sales and portals.• Project leadership of online and offline projects.• Sale to existing customers and new customers.• Selected clients: SMC (Audi, Volkswagen), Carlsberg, Compaq, Q8, INCO, Ericsson, GlaxoS-mithKline, Hjerteforeningen, the Zoo of Copenhagen (Københavns ZOO).

Personaleansvar: 9 medarbejdereProjektlederansvar: 8 personerBudgetansvar: Omkostningsbudget 37 mio. kr. Indtjeningsbudget 18 mio. kr. Responsibility areas:• Loyalty clubs Premium Club and Premium Club PLUS, including Statoil’s credit cards business (private and industrial segments, international credit cards, petrol accounts, cash and loyalty club card). Strategy for club magazine, campaigns, campaign planning, kick off, etc.• Communication and negotiation with partners in relation to Premium Club PLUS and account-card business. • Statoil Retail database of private customers, industrial customers and loyalty club members (more than 500.000 unique records and customers)

• Running the shop, sales, acoustic consultancy, customer service, accounting, ordering goods, etc.

• Consulting within logistics, inventory management and acoustics.• Rationalized Audioscan’s product category management and introduced inventory management, which meant cost cutting at a double-digit million amount in DKK. The system is still used today in all Audio Nord’s shops.• Designed and implemented standard listening rooms in Audioscan’s shops.• Designed and implemented acoustical solutions at cafes and clubs in Copenhagen.• Acoustic solutions, products and custom-made loudspeakers.