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Copenhagen Area, Denmark

I am responsible for developing, administrate and prioritise the customer relations program for JP/Politikens Hus which include the three newspapers and media sites for Politiken, Jyllands-Posten and Ekstra Bladet.The program includes the following projects: marketing automation, customer subscription management and administration, customer overview, CRM system, customer service system and print distribution.When the program is fully implemented in 2018 I have delivered a setup where customer management is datadriven and automatic. All customer requests and contacts are handled in realtime and JP/Politikens Hus has reduced cost and increased capitalization of each customer. My job is to set the goals and strategy, drive the business and development process, communicate to the corporate senior management as well as to the management for the three newspapers, set KPI´s and secure a well executed program which brings JP/Politikens Hus to the next level in customer relations, sales and communications.

Copenhagen Area, Denmark

Responsible for digital product development on ekstrabladet.dk and associated products like Ekstra Bladet LiveScore and vejret.dk. Managing a team of 13 including the UX and designteam, the product team and the platform teamLeader of the "editorial dev team" on ekstrabladet.dk which works on enriching the day to day digital contentResponsible for marketing management and communication of the sportsproducts on Ekstra BladetMember of the Ekstra Bladet brand boardMember of the digital dev. board of JP/Politiken

Copenhagen Area, Denmark

Managing a team of four, two software developers, a marketing manager and a project manager.Development and administration of strategic product development plan for online sports and data products.Administration of the sports marketing budget of Ekstra Bladet.Responsible for new online focused marketing communication platform for Ekstra Bladet Sport.Member of the Brand Board.Heading the cooperation between the editorial and the commercial to drive higher revenue from our digital sports product.

Copenhagen Area, Denmark

Finding and negotiating contract with new sports data provider and continuous development of the partnership.Development of new concept for sports live scores and results.Operating sports data API used across entire JP/Politiken and creating economic savings and optimization of sports data service.Building a range of new sports products on top of sports data API.Heading integration of sports live data into the editorial sports content driving continuous yearly traffic growth to the entire sports area on both the desktop and the mobile version of ekstrabladet.dk making it the biggest Danish sports site on the market.Working with sales to create the right digital sports offering for online advertisers on ekstrabladet.dk.Responsible for concept and development of mobile LiveScore service on m.ekstrabladet.dk making it the biggest Danish live score service on the market.Managing a team of two software developers.

Copenhagen Area, Denmark

Development of product test presentation concept on ekstrabladet.dkNegotiation and closing deals with third party providers of IT hardware, TV and food tests.Project management of the design, UX and software development of the entire consumer content area on ekstrabladet.dk

Copenhagen Area, Denmark

Advisor directly to the Chief Commercial Director (CCO) of Ekstra Bladet on the opportunities for the company in the future liberalized Danish betting market.Delivering a full report including market research, profile of potential system providers and recommended actions for Ekstra Bladet in a liberalized market.Consultant in the process of finding the right gambling provider.

Client insight - design of client surveys and gathering of client feedback to fully understand client needs and behaviors.Product design - development and design of financial betting products including pricing, platform presence and surrounding services and support.Business development - positioning financial betting within different segments and areas as well as tailoring the offerings to meet various needs.Marketing and communication - support the marketing and PR team in communicating the product and being the expert within the financial betting area.

Responsible for the online and offline communicationResponsible for all Danish activities from idea to evaluationAccountable for the Danish budget and business resultsConduction of competitive and market intelligenceContact to media and ad agenciesPR on the Danish market

Responsible for the online and offline communication of Oddset Accountable for the marketing budget Daily contact to advertising and media agency Responsible for marketing research in the business groupPR contact to leading mediaStrategic assistance for the market managerMember of strategic product development groupResponsible for development of Oddset on www.tips.dkResponsible for development of Oddset mobile solution

Direct marketing, direct mail, campaign planning and execution, CRM, DB marketing

Hd I Afsætning / Missing The Main Project, Marketing/Marketing Management, General

Markedsøkonom / Ba Of Marketing, Internationale Marketing