Morten Wasa Email & Phone Number

Oslo, No

Oslo, Norway

Oslo Area, Norway

As a CMO of a startup, the responsibility and tasks was diverse. It included everything from building a growth strategy for each market and segment, brand building, business development, to hands on tasks like setting up reporting tools and user acquisition channels. With limited resources, a key to success was data-driven decisions. Allocating resources to where we got the most value. An entrepreneurial drive was needed to constantly devolop the company and move it forward.

Oslo Area, Norway

Leading the digital marketing initiative for their SaaS B2B product, Gelato Globe. Responsible for lead generation, brand communication and customer journey on all digital channels and platforms. Responsible for delivering quality leads to the sales team, while improving the efficiency and reducing acquisition cost for each channel. This is achieved through rigorous analysis of data, A/B testing and research, applying performance marketing best practices, support from agencies, free lancers, and other marketing specialists available. Hands on work with SEM, SEO, display, social media, content marketing, ABM, and marketing automation.

Oslo Area, Norway

Responsible for the online global B2C paid distribution of Opera’s mobile and desktop products. Through channels such as SEM, social media, display, mobile app networks, and software portals. I manage the everyday global distribution, with selecting and implementing strategies, media buying for global and regional campaigns, conversion optimization, project management, guidance of advertising agency and the digital marketing teams in both Norway and China. Delivering value based on rigorous analysis, budget allocation, forecast and performance analyses based on set growth KPIs.

Oslo Area, Norway

Responsible for the global B2C paid distribution of Opera’s mobile products. Through channels such as SEM, social media, display, and mobile app networks. I manage the everyday global distribution, with selecting and implementing strategies, media buying for global and regional campaigns, conversion optimization and A/B testing, guidance of advertising agency, attribution analysis, forecasting and performance analyses based on KPIs.

Oslo Area, Norway

Responsible for optimizing global mobile distribution channels and driving mobile traffic true app stores and other platforms. Working closely with Google Play, Apple App Store, and other 3rd party distributors to increase visibility and downloads of Opera’s apps globally. Responsible for all SEO and ASO strategies for Opera’s mobile product portfolio.

Leipzig Area, Germany

I managed the everyday operations for our Nordic platforms, with focus on constant development of our digital services, selecting and implementing growth strategies, D2C sales and multichannel marketing towards the Nordic region. Performance marketing activities such as: SEO/content, SEM, affiliate marketing, social media, display advertising, and traditional offline channels.

Leipzig Area, Germany

Responsible for day to day operations towards the Nordic region, D2C sales through our e-commerce platform, strategies and marketing with focus on: SEO/content, SEM, affiliate marketing, social media, display advertising, and offline activities.

Oslo Area, Norway

The position covered marketing, customer service and back office functions. The roll also covered supporting the sales team during public tender/RFP processes, and hosting national customer events and conferences.

Oslo Area, Norway

Producer of independent focused reports which, was distributed together with leading business newspapers in Norway. The position included market research, b2b sales, and project management.

Master Of Science - Ms, International Marketing And Management

Bachelor Of Science - Bs, Marketing

Webdesigner, Webdesign