I started Tjek.me by Knowmio, the first digital platform of its kind, allowing teachers to understand the daily progression of their students in a fun, creative and engaging way. Tjek.me is the digital transformation, which helps teachers realizing the pupils’ full potential by utilizing big as well as small data and gamification. As founding partner, I took part all decisions. My primary responsibility was being COO; building a good business rhythm, Marketing and sales strategies, being the face of the company building customer and network relations. Achieved:•Developed the first digital assessment platform enabling teachers to understand progression, based on what they are teaching, by utilizing data and AI algorithms. •Conceptualized Positioning, brand & identity and created G-T-M strategies.•Crafted and executed a high reach/low cost digital marketing strategy to create engagement and leads. •Created PR agenda and managed to get radio as well nation-wide newspaper coverage.•Established a political agenda. Summoned by the Minister of Public Innovation Sophie Løhde as well as former Minister for Higher Education and Science Søren Pind. •Reignited my inner Product Marketing Manager, got up on the box, did demos, and spoke to large audiences.•Landed an A.P. Møller 1.8 M funded project +300 teachers. •Raised +2.0 M in private equity and drove investor relations. •Established a strong advisory board consisting of prominent start-up personalities. •Established a network of school leaders and influencers.

Responsible for a profitable enterprise partnership between the entire OEM ecosystem and Microsoft, evidenced by adoption of Microsoft software and services by OEMs, System builders, Distributors, Telcos and Retailers. Success, determined by OEM principles was Revenue, P&L, Attach rate, Customer Partner Satisfaction (CPE), and People Satisfaction. I developed and executed the sales and marketing plans to drive sales in a multi-channel/multi-segment environment. I did so by hiring, developing, coaching and empowering the best sales and marketing people in the business. My teams’ successful engagement model was a tiered model with hands on engagement with the largest OEMs e.g. Dell, Lenovo, HP and through Distributors to the smallest system builders. Having in depth knowledge of partner business models, channel management, market trends and a full understanding the entire eco system, was what made us very successful.Achieved:•Exceeded business objectives in control of the P&L.•Hired, Developed and Coached a HIPO team of professionals.•Attained business targets all years, Revenue, Units targets on portfolio (Devices, Server, Office, and Windows) through collaboration, forecast and pipeline management. •Managed a multi-product/multi-segment/multi-channel portfolio.•Built and executed partner, sales, co-marketing and launch plans. •Transitioned OEM from a classical license business to a cloud business based on consumption models. •CxO level management. Managed a highly politicized partner environment with contradicting interests. •Secured double-digit growth with key OEMs (E.g. Dell, Lenovo, and HP). •Drove business reviews with key partners and Western Europe HQ.•Served as SME for Microsoft regarding Hardware landscape and Market trends.•Invented “Meet Microsoft” Quarterly market trends and analyst predictions event.•Became #1 OEM subsidiary in Western Europe and #3 WW.•#1 WW in Customer and Partner satisfaction 2 years in a row. (CPE)

Responsible for building, executing and managing the Windows business; product, revenue, Windows scorecard metrics and investments. Managed the multipronged marketing strategy and execution excellence, by collaborating through virtual teams across the subsidiary marketing and sales teams in respective business segments. Achieved:• Marketing Planning Excellence- Directed the launch of the most successful version of Windows through collaboration efforts (Marketing, PR, Partners, and Readiness).• Balanced all unit targets on full portfolio all years, through marketing mix and sales collaboration.• Secured Windows revenue by beating budget by all years; best years at +150% • Best storytelling scenario based marketing campaign – adopted WW.• Product evangelism Served as SME internally as well as externally• Managed the tightest launch budget for Windows in Denmark ever.• Active participant in WE community.• #1 WW best retail execution in tier “Large developed countries 2 years in a row.• Invented the “Windows Gurus” – still active today.

Responsible for Windows in the Consumers, Education, Small Business and Enterprise segment. I was in charge of marketing investment decisions, budget, local value propositions, agency contact, campaign creation, sales supporting activities and reporting. All tightly aligned to KPIs. Furthermore, I directed our Enterprise search strategy for the subsidiary, as a stretch assignment. Achieved:• Launched Windows Vista – Orchestrated the launch in collaboration with segments across Microsoft. (Enterprise, SMB, Public, Consumer, Education)Lead virtual teams and internal readiness. • Built Co-launch event with Office team and directed the “Better Together” launch.• Served a SME for the Windows Enterprise Products (MDOP), Demo guru • Managed the PR plan and Journalist contact (TV Aftenshowet, Nyhederne etc.) • Placed DK as best practice country - Awarded FY07 Enterprise Search award.

Responsible end-to-end for all our cloud-based services. From planning, forecasting, pricing to launching. As a Member of the Northern Europe management team & MSN Denmark management team I drove the Rhythm of Business (ROB), Quarterly Business reviews; Midyear review) and thus overlooked the Nordic markets’ progression on our KPI’s against our targets. Furthermore, it was my responsibility to build the consumer and trade marketing plans as well as driving agency engagement. Achieved:• Business Managed the Communication Services product portfolio: Planning, Forecasting, Pricing, Launching.• Drove process around Rythm of business (BPR, QBR, MYR). • Hired, Inspired and developed a team of 4 directs in different geos.• Interacted with Line og busniess and Global sales and Marketingon both sales and marketing initiatives.•PR management: Driving agency, Press releases and PR strategy.• Member of the Northern Europe management & MSN Denmark management team.• Agency and Budget responsible.

I held the responsibility for PR, marketing and editorial side of the MSN business. The focus was B2C as well as B2B. Achieved:•Built and executed MSN Branding and Call-to-action marketing campaigns •Grew our user base to secure trade advertising revenue YoY budget growth (+20%) •First mover - Introduced some of the most advanced marketing formats at that time to illustrate branding and emotions can be conveyed online.• Agency responsible

Responsible for the local portfolio of some of the most significant brands across the globe. Nestle, CocaCola ATL, Fanta ATL/BTL and Microsoft ATL/BTL. Achieved: -Print and online - Managed and developed Microsoft Office Campaign with creative team.-Events and Sponsorship activation – Managed and developed Fanta Beach Volley Campaign with creative team.-Managed Localization and execution of Coca-Cola world campaign with creative team.