Mortimer Liebman Email & Phone Number

Copenhagen, DK

København K, DK

Worldwide, OO

Solna, -, SE

Solna, -, SE

• I started Tjek.me by Knowmio, the first digital platform of its kind, allowing teachers to understand the daily progression of their students in a fun, creative and engaging way. Tjek.me is the digital transformation.
• Developed the first digital assessment platform enabling teachers to understand progression, based on what they are teaching, by utilizing data and AI algorithms.
• Conceptualized Positioning, brand & identity and created G-T-M strategies.
• Crafted and executed a high reach/low cost digital marketing strategy to create engagement and leads.
• Created PR agenda and managed to get radio as well nation-wide newspaper coverage.
• Established a political agenda. Summoned by the Minister of Public Innovation Sophie Løhde as well as former Minister for Higher Education and Science Søren Pind.

Redmond, Washington, US

• Responsible for a profitable enterprise partnership between the entire OEM ecosystem and Microsoft, evidenced by adoption of Microsoft software and services by OEMs, System builders, Distributors, Telcos and Retailers..
• Exceeded business objectives in control of the P&L.
• Hired, Developed and Coached a HIPO team of professionals.
• Attained business targets all years, Revenue, Units targets on portfolio (Devices, Server, Office, and Windows) through collaboration, forecast and pipeline management.
• Managed a multi-product/multi-segment/multi-channel portfolio.
• Built and executed partner, sales, co-marketing and launch plans.

Redmond, Washington, US

• Responsible for building, executing and managing the Windows business; product, revenue, Windows scorecard metrics and investments. Managed the multipronged marketing strategy and execution excellence, by collaborating.
• Marketing Planning Excellence- Directed the launch of the most successful version of Windows through collaboration efforts (Marketing, PR, Partners, and Readiness).
• Balanced all unit targets on full portfolio all years, through marketing mix and sales collaboration.
• Secured Windows revenue by beating budget by all years; best years at +150%
• Best storytelling scenario based marketing campaign – adopted WW.
• Product evangelism Served as SME internally as well as externally

Redmond, Washington, US

• Responsible for Windows in the Consumers, Education, Small Business and Enterprise segment. I was in charge of marketing investment decisions, budget, local value propositions, agency contact, campaign creation, sales.
• Launched Windows Vista – Orchestrated the launch in collaboration with segments across Microsoft. (Enterprise, SMB, Public, Consumer, Education)Lead virtual teams and internal readiness.
• Built Co-launch event with Office team and directed the “Better Together” launch.
• Served a SME for the Windows Enterprise Products (MDOP), Demo guru
• Managed the PR plan and Journalist contact (TV Aftenshowet, Nyhederne etc.)
• Placed DK as best practice country - Awarded FY07 Enterprise Search award.

Redmond, Washington, US

• Responsible end-to-end for all our cloud-based services. From planning, forecasting, pricing to launching. As a Member of the Northern Europe management team & MSN Denmark management team I drove the Rhythm of Business.
• Business Managed the Communication Services product portfolio: Planning, Forecasting, Pricing, Launching.
• Drove process around Rythm of business (BPR, QBR, MYR).
• Hired, Inspired and developed a team of 4 directs in different geos.
• Interacted with Line og busniess and Global sales and Marketingon both sales and marketing initiatives.
• PR management: Driving agency, Press releases and PR strategy.

Redmond, Washington, US

• I held the responsibility for PR, marketing and editorial side of the MSN business. The focus was B2C as well as B2B. Achieved:
• Built and executed MSN Branding and Call-to-action marketing campaigns
• Grew our user base to secure trade advertising revenue YoY budget growth (+20%)
• First mover - Introduced some of the most advanced marketing formats at that time to illustrate branding and emotions can be conveyed online.
• Agency responsible

Responsible for the local portfolio of some of the most significant brands across the globe. Nestle, CocaCola ATL, Fanta ATL/BTL and Microsoft ATL/BTL. Achieved: -Print and online - Managed and developed Microsoft Office Campaign with creative team.-Events and Sponsorship activation – Managed and developed Fanta Beach Volley Campaign with creative.

Master, Design And Communication Management

Certification