Jenna Morton Email & Phone Number

• Responsible for OEP go-to-market messaging
• Lead internal and external agent education strategies, including agent events and experiences
• Convey product benefits via sales talking points, FAQs and Agent Bulletins
• Conduct OEP initiatives: project manage retrospectives and learnings amongst cross-functional teams
• Line of business SME for sale’s content management platform, Highspot
• Lead year-round agent and sales communications

• Partner with internal sales, agent partners and product teams on go-to-market planning and strategic initiatives for Individual & Family (ACA) health plans
• Develop and implement custom marketing materials to support the sale of ACA products
• Project manage key initiatives for annual Open Enrollment Period (OEP)
• Support the analysis of marketing performance drivers at the weekly, monthly and campaign level
• Lead development of content and experience for sales and agent communications

• Developed marketing strategy to position HО̄M Flats as a thought leader in the affordable housing market
• Analyzed competitive markets to ensure product, brand and financial growth
• Worked with developer to manage, support and create construction, marketing and operational budgets
• Translated business goals into roadmap as a means to measure progress and market share growth
• Acted as a central focal point for internal and external stakeholders, such as MSHDA, local municipalities, private investors and more
• Lead communication with stakeholders, producing quarterly investor reports concerning project goals and progress

Greater Grand Rapids, Michigan Area

• RapidChat correspondent
• Conducted bi-weekly interviews with insightful Grand Rapidians and local entrepreneurs; carefully crafting their unique stories
• Over 50 published articles

• Worked with stakeholders to establish annual marketing strategy & budget
• Partnered with local creative agencies to execute annual marketing strategies
• Implemented new member retention & referral programs; obtained competitive edge within home & auto insurance markets
• Executed seamless user experience throughout website, digital ads, social media, blogs, billboards & printed marketing materials for multiple lines or business

Greater Grand Rapids, Michigan Area

• Actively promoted $81 MM portfolio of residential, commercial and retail properties on an ongoing basis for 616 Lofts properties
• Increased web traffic 12.5% for two consecutive years
• Established, tracked, and analyzed department KPIs
• Boosted sales conversion by 7% in 2016 by developing new content strategy
• Grew resident loyalty and perk program (“616 Pass”) by 50%
• Engaged customers through monthly resident events

• Worked as liaison between sales team and consumer for 616 Lofts brand and portfolio of properties
• Managed all social media assets
• Proofed all content and copy writing

Graduate Certificate In Design And Innovation Management

Bachelor Of Business Administration (B.B.A.), Marketing

Sales Emphasis