Jenna Morton Email & Phone Number

• Responsible for OEP go-to-market messaging• Lead internal and external agent education strategies, including agent events and experiences• Convey product benefits via sales talking points, FAQs and Agent Bulletins• Conduct OEP initiatives: project manage retrospectives and learnings amongst cross-functional teams• Line of business SME for sale’s content management platform, Highspot• Lead year-round agent and sales communications• Community events liaison

• Partner with internal sales, agent partners and product teams on go-to-market planning and strategic initiatives for Individual & Family (ACA) health plans• Develop and implement custom marketing materials to support the sale of ACA products• Project manage key initiatives for annual Open Enrollment Period (OEP)• Support the analysis of marketing performance drivers at the weekly, monthly and campaign level• Lead development of content and experience for sales and agent communications

• Developed marketing strategy to position HО̄M Flats as a thought leader in the affordable housing market• Analyzed competitive markets to ensure product, brand and financial growth• Worked with developer to manage, support and create construction, marketing and operational budgets • Translated business goals into roadmap as a means to measure progress and market share growth• Acted as a central focal point for internal and external stakeholders, such as MSHDA, local municipalities, private investors and more• Lead communication with stakeholders, producing quarterly investor reports concerning project goals and progress

Greater Grand Rapids, Michigan Area

• RapidChat correspondent• Conducted bi-weekly interviews with insightful Grand Rapidians and local entrepreneurs; carefully crafting their unique stories• Over 50 published articles

• Worked with stakeholders to establish annual marketing strategy & budget • Partnered with local creative agencies to execute annual marketing strategies• Implemented new member retention & referral programs; obtained competitive edge within home & auto insurance markets• Executed seamless user experience throughout website, digital ads, social media, blogs, billboards & printed marketing materials for multiple lines or business

Greater Grand Rapids, Michigan Area

• Actively promoted $81 MM portfolio of residential, commercial and retail properties on an ongoing basis for 616 Lofts properties• Increased web traffic 12.5% for two consecutive years• Established, tracked, and analyzed department KPIs• Boosted sales conversion by 7% in 2016 by developing new content strategy • Grew resident loyalty and perk program (“616 Pass”) by 50%• Engaged customers through monthly resident events

• Worked as liaison between sales team and consumer for 616 Lofts brand and portfolio of properties • Managed all social media assets• Proofed all content and copy writing

Graduate Certificate In Design And Innovation Management

Bachelor Of Business Administration (B.B.A.), Marketing

Sales Emphasis