Mr. Morton Lo is the Investment Advisory Lead of Hong Kong at Syfe, one of the fastest-growing and largest Digital Investment platforms in APAC with the mission to democratize institutional-level investment products and services. He is responsible for formulating targeted sales methodologies to procure clients across diverse wealth strata meticulously. He is a chartered financial analyst, the licensed representative for Syfe’s SFC Type 1, 4, and 9 licenses and got the MPFA Principal Intermediary (PI) license.Before joining Syfe, Morton was a senior investment specialist and client advisor among various renowned multinational financial institutions. Throughout his career, he has been serving more than thousands of clients, including a lot of high-net-worth and ultra-high-net-worth clients in Citigold wealth management and KGI Asia, leading bespoke, goal-oriented financial consultations to augment clients' wealth accumulation endeavors discerningly.He also conducted comprehensive market analyses and presented product propositions in reputable local financial channels. Before joining Syfe, he represented One Financial Market Asia, a broker regulated by the UK Financial Conduct Authority, as their Chief Analyst in Asia to present market analysis in the finance channel of CCTV, the national television broadcaster of China.