Phil Morton Email & Phone Number

Watford, United Kingdom

WiseHead Productions is an Incubator company set-up by Britvic PLC, dedicated to developing innovative drinks for discerning adults. Lead development of business cases for all innovation, including setting pricing and discount parameters for sales teams for launch of new products, down to input and raw materials costs and manufacturing alternatives.

Hemel Hempstead, United Kingdom

Worked with CMO and team to develop participation strategies, which provided the parameters for innovation choices.Lead the financial and commercial evaluation and business case development of Britvic PLC innovation, focusing on sales growth and margin management.

Hemel Hempstead, United Kingdom

Lead the Commercial Finance Team for Britvic GB, focusing on rebuilding the team following a restructure, improving periodic analysis for identifying actions to deliver results and managing all commercial investments (customer and consumer) to deliver sales and profit growth and deliver product, pack and customer mix focusing on margin delivery.

London, United Kingdom

Lead the Finance function supporting the Operations team, providing business partnering to the Operations Director and their team to ensure financial targets are met and operational efficiencies identified to decrease costs where appropriate.The Operations team includes Customer services, provisioning, billing, cash and banking, collections, bad debt and all areas of providing in-life service to customers.

London, United Kingdom

Provided Finance Leadership for the separation of the GSK European OTC range which was sold to Omega Pharma.

London, United Kingdom

Led the transition of GSK’s European banking partner from multiple banks to a single bank across 13 countries and implemented a European cash pool which sweeps cash out of the European countries on a daily basis.In these articles on Reuters and in the Telegraph Sir Andrew Witty (CEO) talks about the benefits to GSK of the cash pool I implemented… Show more Led the transition of GSK’s European banking partner from multiple banks to a single bank across 13 countries and implemented a European cash pool which sweeps cash out of the European countries on a daily basis.In these articles on Reuters and in the Telegraph Sir Andrew Witty (CEO) talks about the benefits to GSK of the cash pool I implemented. http://www.reuters.com/article/2012/02/07/glaxosmithkline-euro-idUSL5E8D76O820120207http://www.telegraph.co.uk/finance/newsbysector/pharmaceuticalsandchemicals/9067622/GlaxoSmithKline-clears-cash-from-eurozone-on-a-daily-basis.html Show less

London, United Kingdom

Reported to VP Finance and President Consumer Europe to drive improvement in the understanding of business performance and proposals, and to guide strategically focused decisions on portfolio management and investment prioritisation.The role was also responsible for: - leading the budgeting process for the European region including agreeing strategic priorities, proposing market targets and preparing presentation of plan to senior management, - leading the monthly forecast… Show more Reported to VP Finance and President Consumer Europe to drive improvement in the understanding of business performance and proposals, and to guide strategically focused decisions on portfolio management and investment prioritisation.The role was also responsible for: - leading the budgeting process for the European region including agreeing strategic priorities, proposing market targets and preparing presentation of plan to senior management, - leading the monthly forecast review meetings with Area senior management and local market General Manager and Finance Director - presenting performance updates to European Leadership Team, and - providing analysis of key business performance and identifying areas for focus and attention Show less

Brentford, Uk

The role was responsible to the leadership team for the provision of decision support to the sales and marketing functions within the UK Nutritionals business to support delivery of the short and long-term profit achievement and deliver an improved finance team.It involved leading the financial planning process and facilitated the monthly Profit Management process. The small team of business partners was built from scratch to a first class team.

London, United Kingdom

The role was created post merger to provide financial leadership of the Primary Care Business Unit within the UK Pharmaceutical operation.A key element of the role was defining the shape and identify of Finance within the newly merged business.The team provided decision support to the sales and marketing teams, working alongside them in the development of budgets and forecasts and in evaluating performance and challenging on sales and marketing support to ensure the delivery of targets.

Lead a team of Finance and Market Research professionals in providing decision support to the sales and marketing teams. The team worked alongside the brand and sales team in the development of budgets and forecasts and in evaluating performance and challenging on sales and marketing support to ensure the delivery of targets. The also developed research briefs and interpreted Market Research data to support brand growth targets.

London, United Kingdom

Developed the IT strategy for GlaxoWellcome

Johannesburg Area, South Africa

The role was set-up by the General Manager for the provision of independent commercial information on the business and its competitors. Specifically it was for the Strategic planning process, Market research including ad hoc and audit market research data, demand planning and the sales reporting tool.The key customer groups were the General Manager, and the sales and marketing teams.

Johannesburg Area, South Africa

Role was created to lead the MRPII Project and to implement key processes and company wide business metrics to ensure excellent customer service.The key processes implemented included Sales & Operations planning and Demand Planning.

Johannesburg Area, South Africa

Worked with Business Development Director on a number of diverse projects including Distribution model, automation of sales force doctor detailing and the sales and marketing elements of an ERP implementation.

Johannesburg Area, South Africa

Completed training contract with KPMG and qualified as a Chartered Accountant. First time pass of qualifying exam.

Chartered Accountant (South Africa), First Time Pass

Bachelor Of Accounting, Accounting, Tax, Management Accounting