Magdalena Orzechowska Email & Phone Number

London Area, United Kingdom

Our mission at Jiai is to improve the quality of life of hair loss patients by democratising access to diagnosis and treatment, aiming to address significant gaps within the healthcare system.

Embracing the opportunity to revolutionise the skincare industry by connecting dermatology and technology to create in-depth skin diagnosis tools and highly effective topicals that positively impact the quality of life of people with Acne.D2C MedTech | BeautyTech | NPD | Product-Market Fit Validation | Business Plan | P&L |G2M | Marketing | Business.

London, United Kingdom

Strategic vision of brand and business development for collagen supplements and beauty products (existing portfolio and NPD), addressing multichannel across the EU, Middle East, and North America. Expertise in marketing, converting consumer insights into NPD concepts and communication, go-to-market strategies, supporting negotiations with key partners.

London, United Kingdom

Overall responsibility for the EU and UK wholesale channels, encompassing business development goals, strategy, and activation plans for the region and specific retailers. P&L, revenue, and profit margin management, identifying new business opportunities (including NPDs, seasonal products, and new clients), and opening and growing new accounts in the region.

Responsible for strategic brand development and strengthening the image and commercial position atmodern and traditional channels (EMEA, Asia, the USA), brand unique value proposition and portfoliooptimization (NPD and seasonal products).

• Responsible for total business and overall P&L.
• Sell-in results 2013: + 7% vs py; (vs 2011 – 7%; 2012: - 24%) 2014: + 36%; 2015: + 30%.
• Defined the strategic direction and 3-year/ 5-years business development plan.
• Defined marketing strategy and action plan, guided portfolio priorities (new launches, pillar products renewal and animation of core portfolio) and lead the marketing mix (360/Digital/Retail and E-Com).
• Identified growth opportunities: portfolio optimization, commercial solutions, and development of distribution including e-commerce.
• Created and supervised sales strategy, commercial terms and conditions, turnover phasing, action plans and P&L by POS.

• Responsible for all aspects of marketing, communication, training/medical relations.Kay categories: Sensitive Skin, Acne, Atopic Skin, Sun Care.
• Creating and implementing marketing, trade marketing, and medical strategies.
• Working closely with the sales team to gain leading positions in strategic categories such as Acne, SunCare, and Atopy and becoming the market leader in the Sensitive Skin segment.
• Leading brand digital transformation.
• Developing and supervising social and CSR initiatives: Say NO to Acne and EuroMelanoma.
• Directly leading and developing a team of 5 and a cross-functional team of 15. Between April and December 2011, I was responsible for the marketing of Inneov Nutricosmetics.

• Created and implemented long-term strategies and marketing action plans for face care, makeup and out of face care ranges (body care, slimming, men care, hair care) in order to gain market share.
• Multi-million Advertising and Promotion budget management (ATL/BTL and online).
• Gained market leader position (Value Share) in Anti hair-loss, Anti-cellulite and Standard creams with 360 marketing campaigns and new product launches.
• Developed, launched and coordinate local version of CRM program - Vichy Consult: B2C: Online skin condition diagnosis, personalized skincare recommendation, personalized communication to increase engagement with the.
• Managed brand digital transformation in collaboration with the global marketing team.
• Developed local concept of pro-health consumer recruitment action Vichy Consult Healthy Skin Days and reached 2nd best score in the world with 16k dermatological diagnosis and skincare recommendations, documented by.

Transition To Advanced Management

International Relations And Affairs

Master'S Degree, Political Science And Government