Digital Marketing Manager
-Strategic Leadership: Developed and executed comprehensive digital marketing strategies across thegroup's sectors, aligning B2B marketing initiatives with overarching business objectives.-Multi‑Channel Campaign Management: Managed diverse marketing campaigns including Google Ads(Search, Display, Smart, Remarketing), programmatic media (DV360, Adroll, Certio, Speakol, AppNexus,Taboola), and social media marketing (Facebook, Instagram, Twitter, LinkedIn, Snapchat).-Data‑Driven Optimization: Planned SEO strategies, implemented on‑page and off‑page optimizationtechniques, employed growth hacking methodologies, and coordinated with sales to track, analyze,and optimize lead generation channels.-Conversion‑Focused Approach: Developed CRO strategies, collaborated with development teams toenhance user experience, and planned and executed targeted email marketing campaigns.-External Collaboration: Coordinated with third‑party agencies for WhatsApp marketing, pushnotifications, and SMS campaigns.