Senior Product Manager in rapid-growth Advertising Tech Org focused on building a best-in-class proprietary Ad Server and Campaign Mgmt platform to power the #2 Retail Media Network in the U.S.Responsible for creating, socializing and enforcing Ad Serving Policy and Product features to inform expected Spend behavior, Invalid Traffic detection, Competitive Separation and 3P Measurement / Verification. Identified and prioritized opportunities for increasing revenue and ease of scale by encouraging the evolution of legacy policy and procedures around First-party measurement & billing.Ensured business continuity with respect to Viewability and Invalid Traffic measurement and enforcement in response to sudden shifts in 3rd Party vendor viability.Defined functional Product Requirements in collaboration with internal cross-functional stakeholders, and in coordination with Engineering teams to ensure the successful build, test and release of priorities in alignment with our Product Roadmap. Worked closely with Product Marketing teams to create the collateral necessary for smooth launch and expected adoption.

Product Lead for Supply platform consolidation initiative, commencing with a micro-gap analysis of all feature functionality across both platforms, and coordination with a large group of Product Management peers to identify gap solutions and define requirements for all necessary features. Working with six co-located engineering teams and internal stakeholders across the organization to track development progress, validate feature functionality, mitigate friction points and preserve revenue as customers are migrated, and culminating with full decommission of the legacy platform.

Lead contributor on multi-dimensional projects with significant and unique components to develop new concepts/methods and techniques for cross functional initiatives in the Trust & Verification space.Curate and manage feature request pipeline, prioritize quarterly planning road-maps and develop comprehensive business requirements to solve complex issues and remove advertiser obstacles.Collaborate daily with engineering teams across multiple countries and time zones, to efficiently build, test, implement and support elegant and functional Fraud, Viewability, Brand Safety and Contextual targeting solutions.Monitor competitive performance, industry trends, product health and customer satisfaction/feedback to proactively identify market problems and opportunities to resolve them.

Coordinated with Sales, Agency and Advertiser stakeholders to identify platform-level, media agnostic solutions for effective Fraud, Viewability, Brand Safety and Contextual targeting needs. Managed feature request pipeline, Quarterly planning road-maps, and the development of detailed and comprehensive business requirements.Collaborated daily with engineering teams across multiple countries and time zones, to build, test, implement and support elegant and functional Fraud, Viewability, Brand Safety and Contextual targeting products.Monitored competitive performance, industry trends, product health and customer satisfaction/feedback to proactively identify market problems and opportunities to resolve them.

Collaborated with Senior project owners to define and manage the requirements, development and operationalization of AOL's Ad Product Strategy.Helped identify elegant solutions to existing issues, while working to create products that take into account industry trends towards scaled and programatic cross-screen offeringsManaged team personnel resources and ensure high quality QA and analysis for multiple simultaneous initiatives

Helped develop and implement AOL's Display Ad product strategy, working with advertising partners to develop new rich media ad formats, manage their deployment across the company and provide ongoing support as neededManaged new vendor/product certification queue, facilitating start to finish process of QA testingProvided support for 3rd party tag format and trafficking issues on AOL Networks various ad-serving platforms

Helped develop, document and implement workflow processes and procedures to improve efficiency and accuracy of the department.Trained Ad Operations team on AdEffx implementation and monitoring. Worked with advertisers, agencies, ad networks and publishers to oversee proper implementation of campaigns.Supported the ad operations team to ensure accurate delivery, assist with technical issues, and gather ad server reporting.Ensured immediate and direct feedback to both campaign managers and sales regarding campaign issues.Investigated and resolved all internal and external technical issues associated with campaigns.Coordinated vendor relationships and online ad technologies to comScore.

Identifying and negotiating digital ad placements/email marketing for regionally and nationally targeted campaignsManaging relationships with vendors and publishersCreating potential media plans for pitch and planning purposesTracking, analyzing, reporting, and billing of internet ad campaigns

Onboarding and ongoing management of network inventory and coordination with internal and external stakeholders for set-up and launch of advertising campaignsOwnership over building, refining and documenting all daily ad operations processes in line with the company’s vision for ad strategy and product planning

Responsible for on-time implementation of online advertising campaignsManipulated, QA’d and trafficked creatives from a variety of rich media vendorsCollected and uploaded assets for AOL’s Search Marketplace inventoryManaged relationships with ad agencies, clients and sales representatives from NY City region