• Direct financial and administrative operations, ensuring alignment with the company’s strategic goals and efficient utilization of resources.• Manage the implementation of lean processes to drive cost reductions, while ensuring continuous growth in profitability.• Act as a business partner to the executive team, providing strategic insights and financial guidance to inform key business decisions.• Manage compliance with both internal and external regulations, working closely with legal teams and external advisers to mitigate risks effectively.• Lead the HR function, overseeing recruitment, training, performance management, and resolving complex issues related to discipline and grievances.• Develop and implement long-term financial models, including cash flow and ROI analysis, to support informed strategic decision-making.

• Led the strategic transformation of the e-commerce platform, driving sales through targeted programs that resulted in a 50% increase in turnover within six months.• Managed end-to-end e-commerce operations, coordinating closely with logistics and procurement teams to ensure timely shipments and enhanced customer experience.• Implemented process improvements that resolved customer complaints swiftly, contributing to higher customer satisfaction and retention.• Established monthly quotas and personalized action plans for team members, ensuring consistent achievement of sales targets.• Oversaw contract negotiations with suppliers and partners, ensuring favourable terms that maximized profitability.