Aha! is a very different type of high-growth SaaS company. We are self-funded, highly profitable, and 100 percent remote. We provide the world's #1 product development software so teams can build products that customers love. More than 600,000 product builders use our suite of tools which includes Aha! Roadmaps, Aha! Ideas, Aha! Create, and Aha! Develop. And they rely on our training programs via Aha! Academy to become product development experts. We are recognized as one of the best fully remote companies to work for, champion the Bootstrap Movement, and have given over $1M to people in need through Aha! Cares. Learn more at www.aha.io.

Overseeing the growth of MMI’s media department to 50+ employees, establishing clearer training processes and working with 6 director-level reports to increase departmental efficiencyAccountable for the performance of 10+ omnichannel, enterprise level accounts with the expectation of expanding the scope over timeLeverage competitive, category, and consumer insights to lead strategic business discussions with the clients on a quarterly basisSupervise and guide all omnichannel strategic media plans - recommending relevant digital media channels that will drive the client's business goalsResponsible for pitching and growing MMI Agency's client roster via collaboration with the Growth & Partnerships departmentParticipate in weekly leadership meetings to help guide major agency decisions through strategic discussions with VPs and CEO

Led the Paid Search department at the agency - maintained performance of all Paid Search accounts and grew the department via new business pitchesConducted weekly account reviews with team members to ensure quality Paid Search executionsMentored team members through weekly one on one meetings and grew their skill-set through cross training opportunities with other Practice DirectorsParticipated in weekly agency management meetings to guide the future of MMI Agency

Led a team of senior performance managers and monitored all client accounts, flagged any potential issues to the account teamsOwned the performance of six key agency accountsCo-led programmatic display pitches and offered various DSP solutions to enterprise-sized clientsWorked with paid social team to devise holistic targeting strategies using lookalike audiencesTook an omnichannel approach to influence how clients allocate budgets across all digital channels

Owned the daily account management activities of two enterprise level accountsTook ownership of at least two at risk accounts per quarter to turn around performanceEstablished company-wide internal forums and published best practices documentation articles

Led a team of six full time employees over four large and SMB e-commerce client accountsCreated and managed campaigns targeting consumers via search, shopping, display, and social channelsRefined bid management strategies using data-driven and cross channel attribution models

Bid-managed multiple accounts daily to hit clients' revenue and efficiency goalsImplemented the ideal Pay Per Click (PPC) account structures based on agency best practicesRan various landing page and ad copy A/B tests to maximize client's revenue per click

Ran large scale SEM campaigns, executed daily account tasks and facilitated weekly calls with the clientCompiled weekly and monthly client specific reporting KPI decks