My expertise includes: Marketing Manager | System Sales Consultant | Software Sales Executive | Apple Certified Trainer.

Primary Responsibilities:• Planning and executing the Marketing plan• Work with the WW Education marketing team to design appropriate marketing programs and activities• Localize or create ALAC-specific marketing and sales tools for internal and external partners• Manage the content of Apple’s education web properties• Manage the creation of success stories, customer profiles and other reference account materials• Manage Apple’s core educational programs in Latin America (Apple Distinguished Educators, Apple Apple Professional development and the Campus Rep program)• Adapt existing marketing resources by aligning our global messaging to local needs• Strictly enforce Apple’s brand values and guidelines in all deliverables, demand generation activities and customer-facing engagements• Coordinate localization of sales materials for demand generation activities as required by our business development managers• Establish metrics for measuring marketing and demand generation program effectiveness• Direct, manage, mentor and coach the members of the ALAC marketing team• Ensure that Apple’s brand guidelines are respected in all customer-facing events executed within the country• Manage all aspects of customer touch points at events• Work with the WW Education team to source and localize materials needed for customer-facing events• Creation of Marketing and Sales Programs (20%)• Work with in country BDM’s to execute appropriate programs• Create training materials that will improve that quality of the education message delivered by channel partners

Market and sell product through established relationships with school district superintendents, school boards and Curriculum and Technology Directors. Specialize in Brand Management, Product Launch, Channel Marketing, K12, Consumer, SaaS, Digital Marketing, Business Development, Public Relations, Strategic Planning, Event Management, Social Media Marketing. Competitive Analysis, Research, Hardware & Software sales. Consistent in managing multiple, time critical projects on time and under budget. • Introduce Scientific Learning to Puerto Rico participating with PRDE annual regional planning budgets.• Prepare seminars for technology introduction, design banners and messaging for local market.• Present proposals to secure speaker assignments for local customer events.• Plan introduction of Software as a Service to local regions.• Perform a competitive analysis to develop marketing plan, establish what makes Scientific Learning unique and what attributes to use to attract target market. • Evaluate competitors by placing them in strategic groups according to how they compete for a share of the customer dollar. List product/service, profitability, growth pattern, marketing objective/assumptions, current and past strategies, organizational and cost structure, strengths, weaknesses and size in sales of competitor's business.• As senior Account Manager collaborated in templates design, feedback, quoting system and training for Salesforce.com

Center DirectorDirected daily operations. Prepared/executed marketing initiatives. Promote services through school visitations. Monitored enrollment rates, teacher-to-student ratios, and P&L performance. Represented learning center at school fairs, teacher/parent conferences, and district school events. • Instituted recognition programs, increasing school referral rate by 17%. • Developed- implemented marketing plan “Summer school for credit” with the exclusive auspicious St John County in Jacksonville directly impacting bottom line by 14%.• Secured community market leader support including McDonald’s, Krispy Cream, Pizza hut, Scholastic.• Coordinated and participated with school principal interview for newspaper articles. • Negotiated Television and radio campaigns with NBC, and print campaigns with newspapers.• Set up informational booths at No Child Left Behind programs at local schools.• Measured success with promotional initiatives to determine how future budgets should be assigned.• Researched local markets and competition to formulate marketing and pricing strategies.• Managed assigned budget for local market.

Cardiac Account ManagerLaunched, promoted and sold portfolio of technology based cardiac solutions to hospitals. Cultivated customer relations with key accounts. Trained and educated client base on equipment technology and functionality. Developed strategic sales plans that addressed short and long term objectives. Prepared sales strategies and quality quotations. Generated new accounts. Expanded product range. Launched new products within existing accounts. Advised on and supported local and national marketing campaigns. Attained assigned sales budget and contribution margins. Presented monthly reports and key deals sheets to Regional Business Leader.• Piloted territory sales increase from $3M to $26M by introducing new digital flat plate technology.• Successfully launched the INOVA product line at Lumen Summit show in Miami.• Prepared live presentation to Lumen Summit attendees and televised over satellite to several affiliated hospitals attending remotely. • Secured GE satellite time for live cases at Cedars Medical Center to be transmitted into auditorium of the Marriot Marquis Miami and coordinated all promotion related to event.• Provided Web support, design for case presentation and user interface.• Coordinated clinical resources for live VCT reconstruction to the auditorium and transmitted over GE satellite to affiliated hospitals attending remotely.• Accountable for booth design, coordination of equipment, clinical resources assigned, and design and approval of event specific marketing images for Lumen.• Negotiated and managed national show site for a comprehensive vascular suite to show case GE Cardiology products, managing the customer journey.