iGaming startup CEO and Managing Director. Key responsibilities:● Develop and execute Maybets business growth strategy to attain the growth goals as agreed with the board and shareholders.● Develop and lead the implementation of the departmental budgets and monitor progress against key performance indicators.● Engage with iGaming suppliers to endure that appropriate products are delivered to Maybets customers.● Work with the legal team to manage relationships with regulatory authorities in the industry and ensure company compliance with all related statutory requirements and reporting procedures.● Provide strategic advice to the board so that they have an accurate view of the market dynamics and business forecasting.● Own and drive achievement against annual targets of Revenue while growing customer market share, differentiating customer experience while diversifying business scope and portfolio.● Act as the face of the company through media briefs, stakeholder engagements and customer engagement events.

The key responsibility of the online country manager was to develop, and implement a high growth, fully profitable and deeply engaging betting and gaming service to customers in the Kenyan market. Key Role Deliverables:• Accountable for country’s business performance in terms of commercial and operational KPIs.• Continuously feedback data, reports, local trends, and information - including competitor analysis and competitive environment in the market - with proposals to help drive planning and support initiatives of the central online teams.• Implement a framework for proactively identifying local opportunities for Goat Interactive to grow online brand, operations and profitability of the market.• Effective budget management to ensure optimal utilization of investments as well as maximizing profitability while minimizing costs.• Relationship building / management with MNOs/Banks to ensure frictionless payments operations in the market as well as assisting central payments team where necessary with in market payments/integration/testing/etcKey Achievements:• Developed and presented a strong business growth strategy appropriate for the Kenyan market.• Managed an aggressive digital marketing campaign on social media platforms that resulted in increased customer traffic and registrations.• Achieved the agreed business goals for Q1 by doubling new customer registrations and active customers week on week.• Achieved the highest customer registrations in Africa for the month of Dec-2021.**In December 2021, EDITEC made the decision to discontinue investments in start-up markets in Africa. The Kenya online betting business was affected as a result.

BETIKA is the largest sports betting company in region, with more than 40% market customer market share in Kenya alone. BETIKA is present in more than 10 African countries.As a member of the Leadership/EXCO team, I was responsible for operations, customer expereince, service delivery and quality management. I led a large team of 200 employees with 6 senior managers (direct reports).Key Role Deliverables:• Developed and executed the company’s business and operational strategies to attain the broad growth goals as expected by the board and shareholders.• Developed and led the implementation of the departmental budgets and monitored progress against key performance indicators.• Worked with the legal team to manage relationships with regulatory authorities in the industry and ensured company compliance with all related statutory requirements and reporting procedures.• Provided strategic advice to the board so that they have an accurate view of the market dynamics and business forecasting.• Streamlined work processes within the operations function to improve performance; led the development and implementation of all policies and procedures within the function.• Accountable for retaining customers, reducing churn rates, and championing the customer.Key Achievements:• Led the implementation of service delivery and CX best-practices that significantly reduced customer churn rates, enhancing customer retention to gradually grow market share and hence entrenching BETIKA’s market leadership position.• Implemented tools to enhance CX, CRM and BI capabilities. This created visibility on critical business and customer reporting metrics that enriched business decisions on market share growth strategies.• Effectively managed the largest departmental budget by ensuring optimal utilization of investments as well as maximizing profitability and minimizing costs.

• Responsible for Oracle Cloud Systems revenue growth within East Africa, including “frontier countries” like Somalia, Eritrea, Djibouti, Burundi and South Sudan. • Accountable for business target achievement and year on year growth of product penetration and revenues.• Delivered complex and strategic enterprise sales opportunities; MTN Rwanda, Kenya Airways, NMB (Tanzania), Vodacom (Tanzania), NIRA (Uganda), etc.

• Responsible for enterprise solution sales in assigned accounts within the East Africa territory.• Delivered key strategic East Africa sales deals; Min of Finance (Uganda), Judiciary (Kenya), NMB Bank (Tanzania), Ethiopia Airlines, etc.

• Responsible for enterprise solution sales in assigned accounts within the East Africa territory.• Delivered key strategic East Africa sales deals; Min of Finance (Uganda), Judiciary (Kenya), NMB Bank (Tanzania), Ethiopia Airlines, etc.

• Service Delivery Manager for Quintica, managing a team of 10 and ensuring delivery of services to customers as per established SLA.• Engaged with directors and executives to obtain feedback on IT Service Management performance and identify opportunities for improvements.• Drove key cost-cutting projects throughout the region in order to reduce overall service delivery expenditures.• Managed the Help Desk, Customer Support and Change Management teams.• Collaborated with cross-functional stakeholders throughout all service delivery initiatives to ensure that operational and technical deliverables aligned with business requirements.• Successfully delivered complex IT Service Management (ITIL & BMC Remedy) consultancy deals with large enterprise accounts; Safaricom, Diamond Trust Bank, Airtel DRC, MTN Ghana, Vodafone Ghana, etc.

Responsible for managing the Configuration Management process, CMDB and supporting the Change Management process (change impact assessments, reporting, etc).

Outsourced consultant (full time) to enterprise accounts below•ITIL Change & Configuration Analyst – Kenya Airways (2006 – 2008)•Systems Support Engineer – Safaricom Ltd (2004 – 2006)

• IT Certification Trainer (A+, MCSE, MCSD, Network+, ICDL, etc.)