Bplan is a consulting firm in Israel specializing in business and financial planning and analysis (FP&A) services. As CEO, I bring advanced business planning methodology and FP&A expertise based on my experience as a senior manager (CEO, VP of Planning and Strategy, VP of Finance) for global companies from various industries, as well as SMBs and startups. My strengths include business and financial planning and analysis, fundraising, business development and collaborations and M&As.

An international company engaged in the development, manufacture, and marketing of medical beds and smart medical furnitureI came to the company in crisis, without business focus, without strategy and with cash flow problems and made a change in all business aspectsACCOMPLISHMENTS• Led a recovery plan, including organizational structure change, refinancing, changing production processes that led to a reduction of approx. 25% in direct cost and about 15% in fixed expenses• Established a new price policy based on market price analysis, competitors, and business strategy. Increased instant sales by about 10%BUSINESS STRATEGY & BUSINESS DEVELOPMENT• Focused on 3 segments, reducing the number of products in each segment, focusing on the company relative advantage, new price list and an emphasis on increasing exports. The result of the program was an increase in sales and profitability.• Led business collaborations in various fields including business cooperation to establish a new manufacturing plant in India that will lead to a significant increase in production capacity and savings of approximately 40-50% in product costs.• Identified potential target markets in developing countries (Africa, India and across America) that led to business collaboration with 5 major distributors in Africa and India.• Restored the trust of the banks that agreed to fund the recovery planFINANCIAL MANAGEMENT• Economic and financial planning, budgeting and budget management, labeling an annual work plan, setting goals, and controlling them.TECHNOLOGY & INNOVATION• Innovation and technological upgrading of the company products, and new product development independently and in collaboration with other companies.

KEY ACHIEVEMENTS• Based on the success of my previous position, with the replacement of the CEO after the IPO, I was promoted to this position.• Led significant change in the company business model, which has resulted sales and profit growth, approx. 10% reduction in fixed expenses, and an increase in plant efficiency.SALES MANAGEMENT > Second Round of Fundraising of About 10$ Million• Changed the sales planning method that enabled better ability to recruit new customers • Targeted new production sites and new markets that have a relative advantage for the new business model• The change that I have led has enabled us to recruit some of the leading customers in the fashion market• Changing the business model was the trigger for second round of fundraising of about $ 10 million

KEY ACHIEVEMENTS• Senior Partner to IPO on AIM London Stock Exchange ($ 30 million raise)• Changed the company's pricing model from product-based pricing to order-based pricing - A change that has allowed the company to penetrate new segmentsFINANCIAL MANAGEMENT• Budget and control and costing of 10 different profit / cost centers around the world• Responsible for the company's forecasts, including the medium- and long-term cash flow management• Comprehensive economic and financial analysis of the company's operations, including profit from factories, customers, products, divisions and profit centers that provided the company management with a better picture of the business, and better tools for decision making.• Characterization and implementation of a new planning and control system based on reporting system (KPI), profitability analysis by product-customer-factory, and the introduction of cost-effective production methodology in the various company plants on a regular basis.MERGERS and ACQUISITIONS | FEASIBILITY TESTS• Mergers and acquisitions - Adapting a business model to any project, including complex financing plans and feasibility studies• Feasibility tests and business analysis for business collaborations in various areas (subcontracting, distribution and so forth)HR & TEAM MANAGEMENT • Developing human capital, managing a global team from different cultures, recruiting and training new employees around the world, implementing global work processes, building annual work plans.

Strategic consultation for SMB companies in crisis: fund raising, banks, feasibility studies, valuations,mergers & acquisitions, pricing, management and control systemsBuild business plan and business development supporting tools & systems for business focus,decision making ; identify new markets

In charge of business and financial strategies developmentManage budget & control domains including building long term investment planresponsible for business plans, financial feasibility study, cost & profitability analysis & financial balance reportsBusiness Development; part of the Innovation team, support financial analysis, market research salestargets processes, provide consultation whether to acquire, merge or develop new product / marketInitiate, plan and lead a change in the expense structure, adapting it to profitability derived from themarket competition levelDefine & build company's long &short term strategy in-line with trends in the food industryStreamline & implement efficient work procedures, initiate implementation of SAP ERP systemManage hedging of financial risks, work with most dealing rooms in Israel & banks executives Initiate changes in the hedging & risks methods, reducing 75% of company's financing costs

Manage budget control domains including building long term investment planresponsible for business plans, financial feasibility study, cost & profitability analysis & financial balance reports Business Development; part of the Innovation team, support financial analysis, market research, salestargets processes, provide consultation whether to acquire, merge or develop new product / marketActive participant in leading acquisition and merger of two companies by Elite, consult and lead theimplementation processInitiate, plan and lead a change in the expense structure, adapting it to profitability derived from themarket competition level