🚀 grwth.co is a new type of growth partner for your business. 𝗪𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗼𝗻𝗹𝘆 𝗳𝗶𝗿𝗺 𝘁𝗼 𝗼𝗳𝗳𝗲𝗿 𝗳𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗠𝗢𝘀 𝗽𝗮𝗶𝗿𝗲𝗱 𝘄𝗶𝘁𝗵 𝗯𝗲𝘀𝘁-𝗶𝗻-𝗰𝗹𝗮𝘀𝘀 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻.Does your startup have lots of tactics but no strategy, and are therefore not achieving the results you expect?grwth.co can change that.An experienced operator aims to understand your business holistically, will generate the appropriate strategy, and oversee the execution, leading to measurable success.Our approach is rooted in two things:1️⃣ Understanding and optimizing the buying funnel.2️⃣ Taking a data-driven test-and-learn approach to continuous optimization.Our philosophy is to teach our clients to fish rather than to be relied upon as the long term purveyor of fish. grwth.co engagements leave you with the strategy, systems, processes and people to continue to scale your company’s growth.

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I joined BrainCheck pre-revenue, and as part of the leadership team steered the company through finding product-market fit, significant revenue milestones, and an $8M Series A funding round. I had the privilege of building and leading amazing teams across Marketing and Product (Engineering, Product Management, and UX).• Developed marketing program to drive qualified leads from organic and paid digital channels through a robust content strategy, as well as directing conference planning. Consistently hit MQL and CAC goals.• Lead the complete product development lifecycle, including defining product strategy and roadmap, customer feedback loops, along with design and engineering implementation.• Responsible for Quality Assurance and Compliance. Automated QA testing program to reduce testing- time and improve quality. Maintained QMS and led FDA 510K submission for expanded designation.• Member of leadership team (together with CEO and CRO), helping to drive company vision, culture and strategic planning. Regularly participate in board meetings.

In my role I had oversight over all of the company’s digital acquisition and retention channels across a portfolio of brands as we scaled from $130M to $200M in revenue and were acquired by the Home Depot. I was fortunate to have assembled and led a talented team of 7 marketers. We were responsible for — and consistently hit — revenue, ROAS, and traffic goals. • Responsible for $20M budget, directing channel allocation and oversight over paid-search (SEM), natural- search (SEO) digital acquisition (display, retargeting, paid-social, online video) and lifecycle marketing (email and direct-mail). Drove consistent double-digit (12-18%) year-over-year growth.• Co-founded the Data Panel, a senior leadership advisory group with a charter to improve data technologies, processes, and decision-making across the enterprise. This served as the incubator for the company's first customer database, and data-warehouse; ultimately leading to the creation of the BI team. • Developed company’s customer data strategy and lifecycle communication pathing. Delivered 30+% improvements to repurchase rates and LTV. Spearheaded advertising attribution efforts to assign weights/values across devices, channels and touchpoints, including A/B testing, lift analysis and match-back analysis.• Partnered with Creative and Customer Experience teams to support A/B testing for conversion rate optimization (CRO), creation of new pages in support of SEO efforts and content strategy, and ongoing customer lifecycle communication. Led cross-functional team to improve post-purchase customer experience with technology and process enhancements resulting in 5% reduction in refunds and 22% reduction in customer-service status inquiries.

Kurrenci is "Money for the internet" — a new way to shop, gift, and pay online. I was responsible for developing the branding and go-to-market strategy for this ambitious digital-currency startup. Leading a team of 8 people in marketing, sales, and product roles, across B2B and B2C business lines. • Collaborated with the technical project manager and development team to build the user experience from scratch, based on user research, A/B testing, and gamification design best-practices.• Developed the brand identity for the company including name, mark, and voice. Was responsible for the customer experience end-to-end.• Built a network of brand ambassadors at colleges across the nation for beta rollout of product, attracting tens of thousands of beta testers through grassroots and guerrilla marketing.• Supported sales team with lead pipeline for cold calling to B2B partners achieving over 100 ecommerce partnerships for the beta launch.• Managed press and community relations, including event planning. Successfully achieved coverage in top publications including, TechCrunch, BetaBeat, and ABC TV.

Provided marketing and due-diligence consulting services to over a dozen companies in financial services, payments and retail including: Mitsubishi UFJ Trust, Carbon 360/Opalesque, SWI/The Watchery, et al.• Financial evaluation, integration, and due-diligence consulting to a top-5 international bank during the acquisition of a fund administration company. Negotiated a partnership with technology consulting firm to manage the technical integration.• Provided support for SWI, during the acquisition of The Watchery — a leading online watch retailer. Created SOPs and trained personnel. Managed the system integration and data normalization. • Developed new revenue streams for two alternative-investments consulting firms. Performed operational and financial due-diligence for small to mid-sized hedge funds. Helped produce industry leading research reports including the “Fund Administration Fact Book” and “Risk Management Systems Matrix.”• Assisted several retail and eCommerce up-starts (children’s apparel, jewelry, and watches) with marketing and launch support. Helped design and I/A website, create brand identity and identified cost-effective customer-acquisition strategies.

Was responsible for all office operations and cash-flow management for boutique corporate litigation law firm.

Worked as a real estate agent while in college, beginning as a rental agent at a boutique Manhattan agency, graduating to sales and corporate-relocation, and finally spending 3 years specializing in new-developments. Successfully led sales and marketing for several new-condominium projects in Brooklyn. Won “Rookie of the Year” in 2006.