🚀 Mosheh Poltorak Email & Phone Number

Houston, TX, US

Houston, TX, US

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NYC, US

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Austin, Texas, US

• I joined BrainCheck pre-revenue, and as part of the leadership team steered the company through finding product-market fit, significant revenue milestones, and an $8M Series A funding round. I had the privilege of.
• Developed marketing program to drive qualified leads from organic and paid digital channels through a robust content strategy, as well as directing conference planning. Consistently hit MQL and CAC goals.
• Lead the complete product development lifecycle, including defining product strategy and roadmap, customer feedback loops, along with design and engineering implementation.
• Responsible for Quality Assurance and Compliance. Automated QA testing program to reduce testing- time and improve quality. Maintained QMS and led FDA 510K submission for expanded designation.
• Member of leadership team (together with CEO and CRO), helping to drive company vision, culture and strategic planning. Regularly participate in board meetings.

Houston, Texas, US

• In my role I had oversight over all of the company’s digital acquisition and retention channels across a portfolio of brands as we scaled from $130M to $200M in revenue and were acquired by the Home Depot. I was.
• Responsible for $20M budget, directing channel allocation and oversight over paid-search (SEM), natural- search (SEO) digital acquisition (display, retargeting, paid-social, online video) and lifecycle marketing (email.
• Co-founded the Data Panel, a senior leadership advisory group with a charter to improve data technologies, processes, and decision-making across the enterprise. This served as the incubator for the company's first.
• Developed company’s customer data strategy and lifecycle communication pathing. Delivered 30+% improvements to repurchase rates and LTV. Spearheaded advertising attribution efforts to assign weights/values across.
• Partnered with Creative and Customer Experience teams to support A/B testing for conversion rate optimization (CRO), creation of new pages in support of SEO efforts and content strategy, and ongoing customer lifecycle.

• Kurrenci is "Money for the internet" — a new way to shop, gift, and pay online. I was responsible for developing the branding and go-to-market strategy for this ambitious digital-currency startup. Leading a team of 8.
• Collaborated with the technical project manager and development team to build the user experience from scratch, based on user research, A/B testing, and gamification design best-practices.
• Developed the brand identity for the company including name, mark, and voice. Was responsible for the customer experience end-to-end.
• Built a network of brand ambassadors at colleges across the nation for beta rollout of product, attracting tens of thousands of beta testers through grassroots and guerrilla marketing.
• Supported sales team with lead pipeline for cold calling to B2B partners achieving over 100 ecommerce partnerships for the beta launch.
• Managed press and community relations, including event planning. Successfully achieved coverage in top publications including, TechCrunch, BetaBeat, and ABC TV.

Houston, US

• Provided marketing and due-diligence consulting services to over a dozen companies in financial services, payments and retail including: Mitsubishi UFJ Trust, Carbon 360/Opalesque, SWI/The Watchery, et al.
• Financial evaluation, integration, and due-diligence consulting to a top-5 international bank during the acquisition of a fund administration company. Negotiated a partnership with technology consulting firm to manage.
• Provided support for SWI, during the acquisition of The Watchery — a leading online watch retailer. Created SOPs and trained personnel. Managed the system integration and data normalization.
• Developed new revenue streams for two alternative-investments consulting firms. Performed operational and financial due-diligence for small to mid-sized hedge funds. Helped produce industry leading research reports.
• Assisted several retail and eCommerce up-starts (children’s apparel, jewelry, and watches) with marketing and launch support. Helped design and I/A website, create brand identity and identified cost-effective.

US

Was responsible for all office operations and cash-flow management for boutique corporate litigation law firm.

New York, NY, US

Worked as a real estate agent while in college, beginning as a rental agent at a boutique Manhattan agency, graduating to sales and corporate-relocation, and finally spending 3 years specializing in new-developments. Successfully led sales and marketing for several new-condominium projects in Brooklyn. Won “Rookie of the Year” in 2006.