Steve Moskal Email & Phone Number

Dublin, Oh, Us

Hartford, Connecticut, Us

Hartford, Connecticut, Us

- Project manage activation of Aetna brand in the Great Lakes through community activities, marketing programs, campaigns, sponsorships, tradeshows and events. - Coordinate and project manage on-site brand presence & activation, event logistics management, PR, Media, Communications ensuring that the Aetna Brand is reflected consistently in all campaigns, events, and marketing activity. Collaborate with other teams (Enterprise Activation, Experiential Marketing, Employee Activation, Multicultural Marketing) - Lead Mobile Engagement Activities including but not limited to coordination of employee volunteers (work with local Volunteer Council Chairs) and communication with appropriate sales leaders.- Collaborate with Regional Directors to build implementation plans to fully activate and amplify community investments in the Great Lakes.- Leverage social media to create deeper engagement with local communities.- Deploy tactics that are repeatable, scalable, measurable, engaging and differentiate the Aetna brand to drive growth in local markets by accessing competitor intelligence, multicultural insights, community relations opportunities, media and communications strategies, volunteerism and employee giving, and health marketing priorities.- Establish and maintain not-for-profit and for-profit State and Local community partnerships that fuel local market growth- Project manage the development and execution of marketing materials - Activate Broker engagement / support programs

Hartford, Connecticut, Us

Technologically-savvy marketing leader coordinating with segment & business marketing units at annual revenue-generating $60 billion insurance plan provider issuing medical, pharmaceutical, dental, behavioral health, long-term care and disability plans; design and develop corporate marketing strategies, with chief focus on accelerating sales growth by adhering to data-driven customer-focused content while simultaneously cultivating outstanding relationships with creative talent, printers & media brokers utilizing expertise in search, social, mobile, display, video, audio and local Internet spaces.Operational Duties:• Project manage multiple strategic communication-based marketing campaigns in furtherance of client goals covering health plans issued in Illinois, Michigan and New York.• Provide expert guidance in customer plan enrollment activity promoted by marketing material development & presentations, and all collateral materials.Key Accomplishments:• Awarded bonuses for delivering sales initiatives beyond scope of corporate targets.• Personally designed and maintained Aetna Better Health of Illinois web site – www.aetna betterhealth.com/Illinois – providing user-friendly navigation of insurance network Mission Statement, Integrated Care Program, Medicare & Medicaid offerings and of provider data, enrollment applications, member & provider resources, and health & wellness information.• Supervised implementation of Incentive Programs for Aetna members.

London, England, Gb

Functioned as decorated Email Marketing Campaign Developer for B2B Division of international oil conglomerate building HTML personalized emails deployed through MailChimp, directing graphic designers on matters including print campaigns, point-of-sale and all forms of online & other media.Operational Duties:• Served as hands-on designer of customer event brochures, customer invitations, monthly newsletters and PowerPoint presentation templates.• Designed and co-drafted Adobe Illustrator-based internal BP communications systems regarding updating Sales Units with Programs & Offers, instructional webinars and company news matters.Key Accomplishments:• Designed BP internal & external communications platform and co-wrote content for promotion of 2012 London Olympic Games, including partnering with US Olympic Committee regarding obtaining communications content authorization; assisted with BP branded customer convention setups, including registration, accommodation, survey distribution & results calculations, in Pebble Beach & Atlantic City with 1000+ attendees.• Managed mail deployment for 456 BP branded customer sites tracking marketing campaign results which achieved stellar 52% open/click rate average.• Managed and created Adobe Flash-based online marketing customer portal at bpconnection.com and corporate Fueling Communities Grant Program for charitable grant awards in excess of $5,000,000.