Leading a team of senior GTM and Data leaders focused on building, managing, measuring and optimizing the revenue factory and architecture. 2024 results: ✔️ Grown top and bottom line by double digit % ✔️ Exceeding plan in revenue and EBITDA ✔️ CAC payback <12 months ✔️ LTV/CAC 5:1 ✔️ Increased volume and conversion rates at every stage of the bowtie while decreasing sales cycle time across all product mixes ✔️ Reduced time to install by 2.5x ✔️ Reduced churn by 50%✔️ Launched 2 new revenue streams My teams are responsible for the following: Go-to-Market Strategy & Planning: growth strategies, planning and execution to accelerate top line growth across our platform of products/services along with assessing entering new markets and verticals. GTM Operations: building, managing, and optimizing our GTM system (data, technology, process) that underpin our revenue factory. AI: building and implementing AI strategies across the GTM team, product and service lines. Data: structuring, aggregating, analyzing and providing insights for the GTM teams that drive our strategic decisions and operations. Center of Excellence: onboarding of products and service, providing professional services, and customer experience. Revenue Enablement: accelerating employee productivity and knowledge across all GTM teams.

Established and lead the Executive AI committee comprising CTO, SVP of Strategic Partnerships, Chief Medical Officer and SVP of Technology. Implemented 5 AI initiatives 2024/2025 roadmap for 10+ initiatives

Helping Founders & GTM teams build GTM strategies, optimize their revenue operating system and leverage AI to decrease the $2T wasted annually through advisory, consulting and coaching. We provide data analysis and insights, business strategy and training too!Oh.. and helping those in GTM with a little bit of therapy with the GTM Therapy Newsletter.Who we have helped: The Valla GroupXactly - Vista Equity Partners PortCoBigSpring AI Cherry3DJarrett SolutionsGoalsterMetavrseRV2EZPartners: GartnerHarvard Business Review Winning By DesignPavilionGTM Partners

✅ 140+ Metaverse / Web3 Products and Projects 🌎 9 World-Firsts💻 1 Award-Winning, Proprietary 3D Creation Platform (Metaverse, Web3)👩‍💻60k+ Creators♟️Established strategic partnership with Microsoft

Led global vision, strategy, and execution for all facets of revenue generation, go-to-market, operations, customer success and product management within a high growth technology industry.🚀Launched the Metavrse Engine from stealth April 2020 including SaaS and professional services. ✍️Negotiated and Signed deals with Siemens Healthineers, Samsung, MasterCard, JP Morgan and other Fortune 500 companies. 📚$2M+ booked revenue in the first 12 months. ♟️Established strategic partnerships including NVIDIA, Qualcomm, EPIC Games, Meta (formerly Facebook), and Autodesk. 🛣️Developed product roadmap with feature prioritization, UX/UI design, and technical integrations.

Booster is a clean technology company that provides mobile energy delivery, including renewable and sustainable fuels, through its marketplace. 🛠️ Elevated go-to-market strategy, built the revenue engine and led sales team that secured $56M in bookings with 79% net revenue growth and 215% Enterprise segment growth⚙️ Implemented sales motions with aligned systems across the customer journey, automated workflows and insights that led to a 60% more outbound lead volume, 2.5x meetings, and 4.6x opportunity creation, 56 day reduction in sales cycle time, 25% conversion rates and a 45% increase in deal size✅ Transformed top of funnel strategy through diversification of marketing channels and building infrastructure which led to 10x inbound lead volume accounting for 30% of new business, up from 2%🚀 Implemented Customer Led Growth strategy that led to a better customer experience, 2x faster growth and improved LTV/CAC🤝 Series C ➡️ D Senior Leader🎯 Built annual operating plan and forecasts (quarterly, monthly, weekly) with 96%+ accuracy 🎙️Built brand and content strategies that elevated Booster to over 60%+ Share of Voice and 90%+ positive Brand Sentiment🚀 Launched platform business (including a marketplace) with complete P&L ownership📈Grew platform from $0 to $6M+ in ARR since launching in December 2022🔋Built partnerships that enabled Infrastructure as a Service for EV Charging, Hydrogen, LNG, and CNG delivery 🚚 Drove product roadmap strategy that allowed for mixed energy fleets to manage energy consumption, vehicles insights and payments for both sides of the marketplace 📍Developed geo-spatial models and algorithms for route and location based density to enable effective dynamic pricing, sales and marketing prioritization💰Developed pricing strategy transitioning legacy margin model to a product (SaaS) and services (Consumption) model

REEF is a technology company that transforms urban real estate into thriving mobility and logistical hubs via a marketplace.🎯 Led GTM strategy and execution across sales, revenue operations, and customer success that secured $70M in new bookings and expansion that increased revenue from $30M to $100M+ throughout the United States, Canada, and Europe.⚙️ Implemented sales process with aligned systems across the customer journey, automated workflows and insights that led to a 36 day reduction in sales cycle time, 40% increase in conversion rates and a 25% increase in deal size.📱Developed and implemented product led growth strategies that led to a 3x revenue growth expansion from the demand side of the marketplace.⛓️Interconnected and consolidated technology stack to increase efficiency and efficacy across marketing, sales, and customer success (Salesforce, ZoomInfo, Marketo, LinkedIn Sales Navigator).

OYO is a global travel technology company that connects guests to owner-operators via a marketplace. It offers full-stack hospitality software and revenue management solutions to hotel owner-operators.🎯 Led strategy and execution for go-to-market, revenue operations, and sales training that led to growth from $17M to $200M throughout the United States, Canada, and India.📈Developed and implemented product led growth strategies that led to a 2x revenue growth and 3x margin expansion from the demand side of the marketplace.🛣️ Create and maintain data and insights across the entire customer journey that increased direct sales close rate by 2.5x, increased deal size by 50% and decrease sales cycle by 45 days.⛓️ Interconnected and built the sales tech stack to align with the customer journey and automated work flows to drive 2x sales efficiency and efficacy.

A demonstrated record of success and achievement, marked by a promotion to a position of increased influence, authority, and accountability. Fulfilled a critical role building and executing strategies to govern sales, communication, and training professionals in franchise stores, small business team, national retail team, and in Direct to Consumer teams encompassing over 40,000 individuals responsible for 80% of all revenue. Maintained accountability for $25M in P&L.•Supervised a 190-person team engaged in sales enablement, learning (e.g. in-person, virtual, eLearning, and AR/VR), strategy/planning, sales tech stack, process design, LMS, other Learning technology and communication tools. •Recognized for Performance (Top 5%)•Successfully accelerated the ramp-up period for new sales personnel from six months to one month, as measured by five key performance metrics - New Customer Acquistion, Renewal Rate, Average Revenue Per User, Value Added Service Attach Rate, and Emerging Product Attach Rate. •Positioned the company to be listed in the Great Places to Work list for 2018 to 2019.•Sparked a 25% increase in revenue per subscriber as a result of training programs for existing sales representatives, improving their ability to promote and secure agreements for products, services, and accessories.•Developed quantitative and qualitative analytics and dashboards to measure sales intelligence, performance, deal/funnel intelligence, and trainer performance across 40,000 employees. •Scope of training curricula and collateral spanned New Hire, Management Fundamentals, Advanced Leadership Programs, Behavioral Skills Workshops, Gamification, and over 250 sales and leadership videos.•Recognized as the first training team in the world that formed a co-development partnership with the Apple Master’s Program.

Responsible for operations encompassing 15,000 employees and 8,000 points of distribution across 22 states, representing $14B in revenue. Directed teams engaged in Go-To-Market strategy, Communications, Retail Technologies, Customer Support & Success, Performance/Competitive Analytics, Workforce Planning, Facilities and Distribution strategy.•Developed operational and customer success strategies that led to $825MM increase in profit and 2,100 basis points in NPS.•Executed over 20 go-to-market projects with budgets in excess of $10MM.•Led Go-To-Market and Operational implementation of new channels including Direct to Consumer, Uber, Walgreens, and AAA. •Managed $1B+ budgets for labor, facilities, service and repair centers, new store builds, remodels, and equipment.•Developed automated dashboards for 40+ operational and customer experience metrics with tangible costs and actions. •Implemented a variety of technology solutions to assist the sales, operations and customer support teams, including intelligent process automation, digital chatbots, Microsoft Office 365, Salesforce, and a number of SaaS tools.

Managed $260MM P&L with 327,000 customers across 9 territories. Led a team of 222 sales and account management professionals, ranking in the Top 1% across the organization. •Product Portfolio included: SaaS, IoT, Streaming Content, Mobile Phones, Tablets, Internet Back-up, Home Phone, Cable ServicesExcelled across key metrics, increasing the customer base by 48%, coupled with a 57% gain in revenue and a 15% lift in NPS. Personally submitted 14 ideas to the Verizon Powerful Answers project that generated $1B in revenue.Responsible for creating and executing strategies, initiatives, processes, programs, and communication to increase customer experience, acquisitions and retention, profitability, and process efficiency through sales, marketing, finance, and operationsSelected to be part of the High Potential Leadership Program led by the Market President. Streamlined Point of Sale System Enhancements and Workplace Efficiencies leading to company EBITDA savings of $599 millionPart of team that created Data Gifting with upside of $500 million in annualized revenueSubmitted Idea that turned into Verizon Smart RewardsDeveloped and Promoted 72 Employees (35 in 2015)Go To Market Strategies, Implementation, Execution for 375 stores in 9 statesAccomplishments:VZ Thumbprint Recipient Credo Award WinnerWinner's Circle Recipient (2013, 2014)Selected for High Potential Leadership Program (16 chosen)14 Implemented Powerful Answers Ideas (Over $1B in Sales & Cost Savings)Top 3 Ideas: #65355, #48138, #48132Top 1% in Total Sales & RevenueTop 2% in YOY GrowthTop 7% in Customer Experience & KPI Balanced ScorecardProjects:Smart RewardsNext Bill SummaryFraud Task ForceGifting DataInteractive Data AlertsNavigation Across ChannelsContent Transfer w/ Cloud IntegrationMobile Productivity Tools (Mobile Iron)VZ NotificationsCreated 100% Retail SMB In Store Specialist Program

Coaching, Training, and Developing over 150 employees in the Greater Nashville Area. Assisting with the Strategic Implementation of Initiatives and Results in Sales, Marketing, Finance, and Operations for 7 locations. Developed and Promoted 15 Employees2012 Winner's Circle DistrictQ1 2013 Marni Cup WinnerDeveloped Content and Taught Regional Frontline Development Program

#1 in Region (140 Locations) for Overall Balance (Sales, Revenue, Profitability, Costs)Increased Sales/Revenue by over $5 million dollarsIncreased Customer Growth by 66%Increased Customer Loyalty/Retention by 28%Promoted 5 of 25 Employees and 1 Employee of the YearRanked Top 15 in South Area (530 Locations)

#1 Location for Year over Year Growth out of 140 Locations#1 Location for Customer Loyalty (Churn) out of 140 Locations

Top 5% of Sales Consultants in CompanyAveraged over $400,000 in Sales per Month

#1 Department for Sales and Profit Margins in the CompanyBest Shrink for Department in Company History (Over 3,000 SKUs)Worked in multiple departments including:Contractor Pro DeskHardwareBuilding MaterialsPaint