Btl Manager
CurrentManaging all Below the Line (BTL) marketing activities to enhance brand presence.Responsible for planning and executing field marketing strategies using promotional materials such as Shop Head , stickers, POSM and other advertising tools.Coordinating with distribution teams and overseeing the shipment of materials from the warehouse to ensure timely delivery to all regions.Monitoring and managing the Road Show activities across different locations to ensure brand visibility and customer engagement.Sourcing new suppliers and vendors, negotiating the best prices to ensure cost-effective and high-quality promotional materials.Visiting various locations to ensure that standards (standardization) are being properly implemented and maintained.Managing budgets and agreements with subcontracted companies to ensure cost-effective and high-quality marketing solutions.Monitoring campaign results, analyzing data, and providing detailed performance reports while adjusting strategies based on insights.