I am an acomplished Sales & Business Development Professional with over 18 years of international experience in the field of information technology and the provision of physical security solutions. I have an excellent understanding of key business processes and I am highly skilled in formulating customised business development strategies to ensure overall product visibility and enhanced sales performance. I am a business growth specialist with a strong track record of spearheading successful professional assignments across the Middle East and North Africa Region. I have expertise in managing process structuring, change management and strategically allocating budgets to ensure the successful mobilisation of business resources and business start-ups across different locations. I am a motivational leader showcasing excellent communication and interpersonal skills while contributing to industry best practice and consistently achieving challenging revenue targets. Selected achievementsI established LENSEC’s presence in the MENA region. I devised and implemented the business growth strategy and generated US$5 million revenue with a team of 2 salespersons. Developed LENSEC’s market penetration strategy and visibility by participating in an International Exhibition. Achieved recognition by global technology partners (camera manufacturers, Access Control, Barriers and Gates & Hardware) that complemented the company’s software offering and co-marketed with them. I played an active role in product development, roadmap design and new product innovation and oversaw the design, market entry strategy, roadmap, target market analysis and the actual sales for two completely new product lines. I established a new subsidiary for TransTelecom Group in Saudi Arabia and built the company profile, logo, branding, marketing, sales and operational plan. I generated revenue of US$5 million in the first year with a target revenue of US$30 million within 3 years.