Mostafa Nabhan Email & Phone Number

Egypt

Business Development• Develop a detailed 5-year corporate business plan • Lead the communication and negation with investors & equities for fund raising• Lead the export process & negotiation resulting in opening new markets in (Libya, Yemen, Oman)• Diversify the corporate business model to target new segments & specialties resulting in implementing the B2C model beside the current B2B model• Build & implement e-commerce model in BBI website https://bbipharma.com• Assist in the launch, and hiring management team of BBI new high-end Derma & DTC brands, such as:o EverYouth Premium Skin Care Line o MaxiPeel professional use skin peeling range o Passion Baby for baby care o ByMarian skin care brand with 2021 sales 4.5 million LE; followed by brand acquisition from a third-party investor o Trindiva Cosmetics with 2022 sales 3 million LE. After that, the brand became a dedicated companyCorporate Development• Participate in selection and hiring of senior positions as (HR Manager, Export Manager, DTC Manager)• Lead new projects for improving BBI corporate culture to enhance the performance • Design and execute many managerial training programs Product Development• Select more than 10 trendy actives to be added to BBI products by leading the communication and negotiation with the global suppliers; resulting in development of BBI products’ quality, efficacy, customer satisfaction & sales• Work with the R&D to introduce new products, concepts, formulas for BBI portfolio • Select and develop more than 30 new nutrition products for submission to (National Food Safety Authority)

Cairo - Egypt

Leading the organization direction in the market by penetrating new segment, Launching and re-launching variety of company products (Pharmaceutical & Cosmeceuticals) Preparing annual marketing plans and budget, and monitoring the financial costs and ensures they are in adherence to the marketing budgetInitiating and implementing product development and improvement programs based market intelligence on customer requirements, product performance, and other key factorsCreating and implementing sales team promotional campaigns and material Training field force including basic knowledge, product info, how to use promotional materials and how to sellMonitors market trends and competition activities and proposes counter actionsMonitoring and controlling sales team KPIs and working with the team to improve the performance Creating and maintaining a calendar of marketing activitiesManaging & participation in all national events (conferences, group meetings, symposiums) Searching for recent scientific papers, articles and reprints that help in promoting the products

 Preparing marketing plans to aquire the sole agency of new imported products (Multivitamin & Deodernats) Acting as technical consultant with Dar-El-Khebra Recruitment Company• Acquire new account with Al-Nahdi Medical Company.• Part of the Preliminary Selection Committee (PSC) for the selection of new candidates for Al-Nahdi Medical Company. Providing business consultation to pharmacy chains to adjust their direction and improve their performance and profitsCooperation with Al-Leithy Pharmacy chain and number of private pharmacies

Cairo, Egypt

• Contributing to developing & following up implementation of marketing strategies & programs to increase prescription volume & achieve target market share.• Conducting market research to increase marketing understanding, improve implementation of marketing plans.• Assist with the development of the annual marketing plan and for controlling advertising, promotion and sales aids in accordance with the annual marketing plan• Training field force including basic knowledge, product info, how to use promotional materials and how to sell.• Monitoring the performance of our products and the extent of messages delivery. • Monitoring competitions, developing counteraction plans and handling competitors’ claims and customers’ objections.• Monitoring the performance of our sales team to ensure that they can effectively sell & promote our products.• Developing appropriate promotional material & presentations.• Liaison with the advertising agency regarding the product campaign.• Searching for recent scientific papers, articles and reprints that help in promoting the products.• Managing the feedback process & relationship with key customers & key opinion leaders.• Presenting company and products in group meetings, symposiums, conferences,Achievement:  Launching Gel Gloves for managing hand dermatitis with sales 1,035,000 LE/Year Relaunching B&B Emollient with sales 950,000 LE/Year  Managing and following up the Pre-launch activities for 6 new hair products  Developing & following up implementation of products marketing plans for all BBI products (18 products) Member of BBI steering committee for business development

Cairo, Egypt

• Acting as medical reference to support the Medical Information for internal customers as RA, and Marketing.• Creation of a comprehensive data base for medical information involving reference papers and texts that is accessible to everyone that requires the information. • Work closely with the Marketing department to ensure that all company promotional material are medically approved • Conduct training sessions for medical representatives so that they can gain optimal use from the medical Information. • Doing training need analysis for identification of training topics as medical background & soft skills needed.• Preparation of training materials • Preparation of training calendar according to the needs of the departments and the recruitment process.• Conducting trainings by self/internal or external faculties• Conducting refresher training sessions and quizzes • Conducting training reports for the medical representative on on-going basis • Following up with the regulatory affair the validity of the suggested new products and finding out concrete scientific base for them

Cairo, Egypt

 Member of the new Supply Chain Management Unit (SCMU) at MoHP• Head of IT and Software building team at SCMU• Head of Implementation team at SCMU• Member of Analysis team at SCMU• Coordination with other teams to achieve the SCMU goals Act as a catalyst for new projects, ideas and approaches to health issues.  Data collection from all healthcare sectors upon requested tasks or assignments from the Minister of Health. Taking meeting minutes, preparing speeches, summarizing documents, and preparing reports to the Minister. Assist in preparation and presentation of the programs and projects progression to the Minister of Health. Providing training courses to the office members including: Management, Negotiation, Cross culture and Organization behavior.Main Achievements Setting the new Supply Chain Management Software specs and requirement in cooperation with Novartis and The Armed Forces Participation in setting rules and regulation of the Supply Chain Management Unit (SCMU)  Setting SOP's for implementation of the process and for analysis of governorates data Being member of the highest committee for the execution of expired Tamiflu Supervising on the activities and transactions of ElTamwen ElTebi at Abbasia

Dokki And Haram Branch - Cairo

 Providing management and communication skills training courses to the company members.  Doing external marketing for the branch to enhance sales increase. Inspiration and motivation of my team to allow better performance. Improving the working environment to facilitate job satisfaction. Insure high level of satisfaction for all pharmacy customers. Training of Pharmacy team on selling skills and Customer behavior. Monitoring and reporting the marketing activities of the competitors. Making Interviews for new pharmacists to join Misr Pharmacies Co. Supervising pharmacists and cosmetic stuff and controlling the attitude of workers in the pharmacy Taking preventive/corrective action according to the policy of the group.Main Achievements Selected with my team as the (Best performance pharmacy) in November 2010 Increased Sales from 352,000 to 390,000 in November Best achiever in MISR pharmacies Co. at November 2010 (104% of the target). Participated in designing 2011 incentive scheme. Hired new pharmacists in MISR Pharmacies Company. Signed new contracts with new agents to increase sales (Accor hotelsEgyptian German Center). Created the Friday campaign which is shared in all branches. Created the annual appraisal form for the employees of the branch. Created more customer oriented behavior within the branch.

Madinah - Ksa

 Monitor and control pharmacy stock of items according to the policy of the group. Work to increase and enhance skills of pharmacy team. Ensure provision of high quality services for pharmacy customers. Time control of pharmacy staff and guide them and specify their daily assignments and duties. Submit reports about any developments in connection with pharmaceutical market and provide proposals for business development and the increase of pharmacy performance.Main Achievements: Selected with my team as the (Best performance pharmacy) in Madinah during 2009. Increased sales from 290,000 S.R / month to 545,000 S.R / month. Optimize the pharmacy inventory to 53 days without affecting the daily sales. Being a member of the committee to prepare for Hajj campaign in Madinah area. Designing the posters made for the summer campaign in madinah area. Created the (Point of Sales Protocol) which is approved by the company IT department to be the main manual for pharmacists to deal with POS program. Responsible for viewing the mistakes which may appear in the POS program, and making regular reports to Pharmacies department and IT department. Created posters and graphical issues helped in increasing sales as in (HAJI KIT) Posters (2006). Successfully completed the training of two pharmacist assistants on scientific bases.

Haram Branch - Cairo

 Supervising pharmacists and cosmetic stuff and controlling the attitude of workers in the pharmacy Previewing all dispensed insurance prescriptions and taking all possible corrective action toward any mistakes. Arrangement of the selling activities in the pharmacy. Following up the over stock in the pharmacy. Following up the computer system in the pharmacy. Taking preventive/corrective action according to the policy of the group.Main Achievements: Increased sales from 425,000 L.E / month to 660,000 L.E / month. Leading the negotiation between EL-EZABY and American life insurance Co. (ALICO) for more efficient business between the two companies (2003). Created pro-active approach in the branch.  Decreased customer complaint to minimal. Made the balance of the ordered drug/sold drugs less than ONE (positive balance).

Master Of Business Administration (Mba), Global Management, Gpa 4

Bachelor Of Science (Bsc), Pharmaceutical Sciences, Excelent With Honor