Area Business Manager for Spinraza - Rare Disease Medication - Spinal Muscular Atrophy.Territory : UAE and Oman

On 1 year Brand manager Assignment (NOV-2020 to NOV-2021)Major Accountabilities:• Development of Communication plan per account.• Design Tactical plan cross functionally that support the LCM(Life Cycle Management) for Gilenya.• Collaborate with the customer facing teams commercially and cross functionally.• Review and Update Gilenya materials.• Lead IPS (Integrated Product Strategy) development and discussion with the collaboration of the Gulf team.Responsible for Executing the strategic marketing plans and implementing the sales tactics of Gilenya(Fingolinod) a long term DMT (Disease modifying therapy) for Multiple Sclerosis.

Product Specialist at Novartis, Responsible for NeuroScience portfolio which includes Trileptal, Stalevo and Exelon.For Trileptal, i have developed a promotional material.For Exelon Patches, i have developed a marketing campaign "i am here for you"

 Managed the responsibility for the Neurology portfolio of Janssen , including TOPAMAX,REMINYL and CONCERTA Kept up-to-date with current marketing trends and influenced key opinion leaders to influence sales; collected feedback about various prescription drugs Planned, organized and managed the FLDP(future leader development program)  Managed the responsibility for teaching and illustrating marketing modules within all Johnson and Johnson company in Kuwait .-Migraine awareness campaign.

Responsible for neurology product of Janssen, including TOPAMAX in CAIRO, EGYPT.