Mostafa Madkour Email & Phone Number

United Arab Emirates

Dubai, United Arab Emirates

• Led a team of analysts to deliver accurate insights supporting achieving business objectives and targets.• Lead cross-functional teams in analyzing customer data to drive strategic decision-making and enhance customer experiences.• Spearheaded market research and analysis, providing data-driven insights for marketing strategies, monitoring market trends, assessing spend effectiveness.• Managed successful digital marketing campaigns tailored for the e-commerce platforms, boosting sales and conversion rates• Developed and implemented comprehensive customer insights strategies to deepen understanding of customer behaviors, preferences, and needs.• Synthesized and analyzed diverse customer data sources and NPS data to derive actionable insights, fuel strategic initiatives, elevate overall customer satisfaction, and refine user segmentation and targeting strategies.• Utilized analytics to refine targeting and enhance the user experience, resulting in increased online revenue.• Established data governance practices, and leading KPI development for marketing campaigns and trade partnerships.• Developed and implemented a comprehensive analytics measurement strategy aligned with marketing, technology, product and business goals to measure online store and retails performance.• Collaborated with cross-functional teams to understand data needs and address key business challenges.• Promoted a data-driven mindset, educating stakeholders on the value of using data for decision-making.• Conducted deep analysis of internal and external data sources to support data driven decisions and to improve CR%, retention and increase ROI.• Built various dashboards and automated reports to save time and improve data literacy and efficiency.

Dubai, United Arab Emirates

- Led the analytics function within the digital media and CRM team to enforce a culture of data-driven decision-making.- Conducted in-depth analysis of web analytics, media, and CRM data to derive actionable insights and recommendations aimed at optimizing media channels and campaigns.- Developed and automated reports and interactive dashboards to visualize and communicate insights derived from media, CRM, and web analytics data.- Established and executed a robust measurement strategy for web, CRM, and media data to streamline reporting processes and enhance data accuracy.- Orchestrated the tagging strategy lifecycle, encompassing implementation, auditing, and adherence to best practices for improved data tracking and analysis.- Ensured consistency and reliability in tagging and reporting practices across various web and media channels to maintain data integrity.- Supervised the implementation of digital agency URL tagging and media pixels to guarantee accurate data tagging protocols.- Collaborated closely with cross-functional partners and stakeholders to define clear and measurable business objectives and establish key performance indicators (KPIs).- Managed the recruitment, onboarding, and performance evaluation of new team members, including the establishment and assessment of their KPIs.- Implemented Net Promoter Score (NPS) measurement strategies to gauge customer satisfaction and loyalty, incorporating findings into overall business strategies.- Leveraged technical skills in SQL, Power BI and Tableau to develop advanced visualizations and data-driven insights for stakeholders, enhancing decision-making processes.- Conducted A/B testing and multivariate analysis to optimize marketing strategies and improve campaign performance based on data-driven insights.- Collaborated with IT teams to ensure seamless integration and maintenance of data analytics platforms and tools, facilitating efficient data management and analysis processes.

Dubai, United Arab Emirates

- Analyzed web/app and user behavior data to provide insights aimed at improving the user experience.- Analyzed A/B testing results and provided insights, recommendations, and next steps.- Defined product KPIs and set up monthly and yearly targets.- Defined new sources of revenue and monetization, providing recommendations to increase current revenue sources, leads, and decrease spam.- Cooperated and coordinated with product managers and CRM team lead to develop the overall product and CRM strategy and roadmap.- Oversaw website/App tagging and tracking, including planning and auditing.- Analyzed CRM campaign performance and provided insights to optimize the campaigns to achieve targets.- Conducted personalization and segmentation analysis to enhance CRM campaign targeting and performance.- Defined and evaluated new channels and opportunities for CRM activities.- Built and automated reports and dashboards to track product and CRM KPIs on a daily basis.- Organized training and inductions and provided guidance for new team members to onboard and support them.

Dubai - Uae

• Building & automating reports and dashboards.• Managing large data sets (reporting & analysis).• Collecting and analyzing data from various data sources.• Providing actionable insights and recommendations to the business, campaigns planning, and product optimization.• Building data models that help the business to set up its targets and objectives to increase revenue.• Providing the digital & social media teams, with deep dive analysis of data, multichannel attribution models to get insights and analysis helping in optimizing the campaigns and increase ROI.• Building campaigns tracking requirements & website/app tracking.• Conducting pre-campaigns analysis and post-campaign analysis for campaign planning, evaluation, and optimization.• Conducting & managing surveys (writing the questionnaires, train the interviewers, data collection, data entry managing, data analysis & provide recommendations and insights from the survey results)

Egypt

• Managing SEM accounts ( building campaigns & optimizing)• Managing GDN ( Google Display Network) accounts ( building campaigns & optimizing)• Providing the clients with daily / weekly & Monthly reports.• Providing the clients with recommendations and insights to improve the performance and increase ROI.• Launching new campaigns.• Gaining and understanding of clients business and goals so that targeted traffic is driven to their site.• Performing daily account management of pay per click accounts on Google AdWords, Bing and other search platforms for a variety of clients • Maintaining and monitoring keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics • Establishing bidding strategies based on business goals and targets. • Providing bid and ad management/optimization on a regular basis to achieve maximum efficiency• Managing large keyword lists• Write ad copies.• Perform analysis on website traffic from PPC sources, identify important data points, generate actionable insights, and provide recommendations for improvement• Monthly reporting and analysis for all the accounts (creating monthly reports, discussing the monthly performance and putting recommendations to improve the performance).

Bachelor Degree Faculty Of Economics And Political Science, Statistics (English Section), Good

High School, English Language And Literature, General, 98.5%