Key Projects:- Addbitex (Crypto Exchange Platform): Collaborated with founders and stakeholders to design a responsive cryptocurrency trading platform. Led a team of six specialists to define personas, conduct user research, and analyze data from interviews and usability studies. Delivered a user-friendly interface with over 70 screens for both desktop and mobile.- Orderfood (Website Builder): Led a team of three in designing a local website builder for restaurants, enabling them to offer menus, sales, and delivery services. Developed an MVP that aligned with user needs based on survey data and competitor analysis.- Reston (SaaS for Cafes/Restaurants): Directed a team of five to create a cloud-based management system for cafes and restaurants, reducing operational costs by over 50% for end users. A post-revamp saw a 35% increase in sales.- Researchly (AI Research Tool): Developed an AI-powered third-party tool for collaborative research and writing. Completed an MVP in three months, synthesizing insights from researchers and conducting competitor analysis.- Salam Sakhteman (Construction Specialist Platform): Redesigned a desktop and mobile platform to find construction specialists, increasing lead generation by 47% through data-driven UX improvements, including wireframes, empathy maps, and heat maps.- Grand Family Restaurant App: Designed a restaurant web application from concept to implementation, providing a dedicated online sales portal for a large chain of restaurants and cafes.- Aipaa (Persian Voice Assistant): Collaborated with cross-functional teams to create the first Persian AI-powered voice assistant. Designed an intelligent dashboard to visualize call data and track customer satisfaction using NLP technology.- Easyfy (NFC/QR Code Product): Led a team to develop a product for verifying authenticity and tracking customer feedback using NFC tags and QR codes. Oversaw market research, UI design, and technical development for the final launch.

- Established Design Studio: Founded a UI/UX design studio with over 20 in-house and remote designers, providing consulting and services to more than 10 startups in industries such as food, fintech, and AI, achieving a 90% average client satisfaction rate.- Bootcamp Leadership: Organized and led Mashhad’s first comprehensive design bootcamp, mentoring 50+ trainees in UI/UX design, all of whom secured employment post-training.- International Consulting Projects: Led over five UX consulting projects for international clients, driving decision-making and process management to deliver tailored user experiences.

Aparat, provided by SabaIdea, is the largest video-sharing platform in Iran with over 62 million monthly users.- Increased User Engagement: Revamped the Explore section and Watch page on Aparat’s mobile app by implementing data-driven UI and information architecture improvements, resulting in a 35% increase in pages per session and an additional $10,000 in monthly revenue.- Led Platform Revamp: Spearheaded the most extensive platform redesign, guiding cross-functional teams in research and design to overhaul over 200 pages for both user-facing content and creator dashboards. This revamp led to a 34% rise in loyal users and a 45% increase in engagement.- Developed Design System: Collaborated with two team members to build a comprehensive design system in Figma, streamlining UI consistency and cutting development time by 50%.- Launched MVP Mobile App: Designed and developed an MVP for a TikTok-like mobile app, handling UX research, wireframing, and high-fidelity design. This project was driven by user demand for short-form video sharing and completed in close collaboration with product teams.- Boosted Brand Awareness: Designed marketing campaign landing pages, leading to a 30% higher click-through rate and a 10% increase in purchases through more effective branding strategies.

A video game development company in Turkey and Finland- Improved User Experience: Identified and optimized UX issues in the user journey for the official game Mr. Bean Special Delivery, reducing UI bugs that led to user errors.- Reduced Churn Rate: Designed engaging onboarding interactions and post-success rewards, leading to a 30% reduction in user churn.

- Collaborated on NFT Football Game: Worked with cross-functional teams on an international project funded by a major European oil company, resulting in the creation of an NFT-based football management game.- Led UX/UI Design: Directed user research and oversaw the design of key visual elements, including HUD and game interface, ensuring a smooth and engaging user experience.- Delivered to Unity Team: Coordinated with the Unity development team to ensure the successful implementation of all design aspects, from visual elements to game mechanics.

- Improved the end-to-end user experience and redesigned the interface for Khoongi, a social platform focused on home-cooked meal delivery under Taak Internet Group. By conceptualizing new value propositions and designing functional interactions with the team, engagement rates increased by 25%, and daily orders rose to 1,000, significantly boosting customer loyalty.

- Redesigned Period Tracker App for Taak Internet Group: Led the redesign of a cross-platform period tracker mobile application for Taak Internet Group, covering feature design, information architecture, user flow modifications, UI design, and style guide delivery.- Boosted User Growth & Satisfaction: The redesign resulted in over 200K new active users and improved customer satisfaction ratings in app stores from 3 to 4.8 stars within two months of the release.

Borna Investment Group, a venture capital arm of Akharin Khabar Holding (Iran's most popular news media), I specialized in designing and developing digital products for the group’s startups. My role involved creating user-centered designs, from research to prototyping, across various sectors, including travel, technology, and lifestyle. I collaborated closely with founders and cross-functional teams to bring innovative ideas to life, helping shape Iran’s growing startup ecosystem.Key Projects:- Rasta Project: Designed interactions for a comprehensive online map showcasing Iran’s startup investment landscape and contributed to the product and revenue model of a real-time startup reporting service, similar to Crunchbase.- Triprow Project: Developed a travel guide web application (similar to Tripadvisor), including UI design and visual identity, successfully converting 20,000 social media followers into active users.- Dotlife Project: Co-founded and led the design and strategy for a task management and lifestyle app inspired by the bullet journal method. Oversaw research, MVP design, and testing phases.- Borna Capital Project: Designed an Instagram design toolkit in Figma and developed a business website using WordPress.