Conceive and implement concepts, guidelines and strategies in various creative projects and oversee them to completion. Collaborate with account executives to obtain knowledge of the clients’ requirements.Direct and motivate teams of art directors, illustrators, copywriters etc. to help them use their talents effectively.Lead brainstorming/creative sessions to generate ideas.Write and design unique and well-crafted copy that meet clients’ needs.Revise content and presentations, approve/reject ideas, provide feedback to the team.Train and guide subordinates into accomplished professionals.Monitor results of team efforts and propose actions for the future.