Responsibilites:● Work closely with marketing, sales, and business development teams to align objectives of demand generation efforts and to evaluate their outcomes for continuous improvement.● Work with Si-Ware’s partners to plan and execute demand generation activities.● Manage Si-Ware’s presence across different online channels including website, social media, emails, and other communication and sales channels.● Develop content calendar to plan campaigns that meet the requirements of Si-Ware’s marketing plans and objectives across different channels.● Manage marketing database and emails.● Coordinate with internal stakeholders and external agencies to ensure availability of content that satisfies the customer needs at different stages of customers’ journey.● Work with different teams to develop tools and automate processes that facilitate customer journey, and track customers’ engagement and conversion throughout the customers’ buying journey.● Analyze marketing performance data and draw recommendations for enhancements.* Help in estimating demand generation budgets and forecasts, and analyzing ROI

• Create and carry out a results-driven, multi-platform communications strategy and plan that reflects priorities and the direction of the business and brand.• Responsible for creating and implementing brand identity.• Implement digital growth strategies, for social media, SEO/SEM, and B2B lead generation.• Maintain the Digital Marketing Activity Calendar & Budgets to plan and execute all performance marketing initiatives and meet deadlines at all the times.• Understand the optimization steps in terms of reaching the right audience, acquiring potential customers & keeping the CAC in control.• Create marketing campaign budgets and timelines to ensure their successful and efficient execution.• Measure & report performance of all marketing campaigns and assess against goals (ROI and KPIs).• Work and coordinate with all departments to achieve project goals deadlines.• Project-based management of advertising agency and development of evaluation/monitoring criteria• Prepare daily, weekly & monthly reports with insights on campaigns.

Generated quality leads for clients, and got them meetings with leads from Nasa, Vodaphone, Heathrow airport, Eton College, BT, and meetings for Tenders with a 50 mil bid.Strategize and execute Outbound and Growth hacking strategies for B2B clients.

Main responsibilities:• Social Media Direction:A. Creating Social media marketing plan quarterly and Yearly.B. Identifying target customers, goals and KPIsC. Content, promotion, engagement, and conversion strategyD. Measuring and analyzing ROIE. Communicate with industry professionals and influencers via social media to create a strong network.F. Provide constructive feedback to direct manager on a periodic manner.• Lead Generation: creating lead generation advertisement strategy; copywriting, creatives, landing pages, pixel tracking, and ad optimization on multiple platforms like Google, Facebook, and Instagram.• Reputation Direction: Influencer marketing, and cooperation with content curation websites and accounts.• Forum Direction: engaging customers as an admin on the website forums and 3rd party forums.• Webinar Events: coordinating and organizing date, email plan, social media direction, content plan, paid promotion, recruiting speakers, stats tracking, designing creatives and copy.

Main accounts:• Freshdesk • Naga7ny app• Pharmagrow• Elmalek Furniture Gallery• Harmony GalleryMain responsibilities:• Lead Digital Marketing Team• Organizing campaigns and developing marketing strategies. to Achieve store sales & Marketing Targets.• Creating Social media marketing plan which includes tasks that encompass:- Develop brand on social media- Identifying target customers, goals and KPIs and create ad campaignson social media platforms.- Measuring and analysing ROI- Serve as social platform expert, understanding trends and working with teams to implement findings into strategies quickly and efficiently- Stay up to date with the latest social media best practices and technologies.- Influencer marketing.- Prepare reports on performance & KPIs- Any extra assigned related tasks from direct manager.

Main accounts:• Furniture warehouse • Bloom Perfumes• Muscle world • Cure care clinics• Alhokail medical group• Fliz Aloud• Bomb storeMain responsibilities:• Ad creation & launching:A. Ability to understand audiences and realize what message (value proposition) resonates better with them is outstanding.B. Defining Target audience, find out how to target them by demographics & motivations as per company’s “Standard of procedure”.C. Follow the Ads workflow & Standard of Procedure.D. Make sure all backend funnel is connected (E.g.: connected to google sheet via Zapier, client being notified through email etc…) and testedE. Make sure the right pixel is installed and tracking events are firing on all platforms used.• Checking, monitoring & optimizing:A. Monitor ads and maintain performance KPI’s.B. Optimize ads performance.C. Executing and monitoring all ads campaigns (Facebook, Instagram, YouTube, Twitter, etc) to get leads and sales.D. Collaborate with teammates to maintain a consistent brand voice.E. Test variations of ads to determine best performing, monitor results and improve ads, also manage the strategy and setup of all paid campaigns.• Reporting and scaling:A. Report with performance results regular and provide comprehensive observations and recommendations to improve strategy performance. B. Scaling ads and maintain performance KPI’s.

Main responsibilities: (Marketing related)-Develop marketing strategies for projects, social media.-Plan campaigns and develop communications material.-Communicate directly with clients and encourage trusting relationships.-Create develop editorial calendar -Compose and post online content on social media accounts.-Optimize best marketing strategies to increase sales.-Ensure creative marketing materials undergo regular review and adhere to brand guideline.-Develop and communicate marketing plans, campaign results and project recommendations.-Recruiting and managing marketing team.My main Achievements-Created brand awareness on social media platforms consisting of 12K+ followers in targeted areas.-Successfully executed marketing campaigns to increase sales to 20% and 30%.-Reduced marketing costs 70% by insourcing and handling all marketing aspects.-Successfully improved SE ranking with optimized content for SEO.

Conducted market researches (competitive analysis, market analysis, costumer analysis), developedmarketing plans, printing, optimized websites content, edited and proofread copy, generated invigorating social media content, organized Events, created brand awareness online, improved Search engine ranking for clients, created PPC ads, capitalized on Keyword searches, created sales funnels, newslet ters, email marketing. Worked alongside marketing specialists and graphic designers. Served as the lead point of contact for all customer account management matters in 4 Projects in IT sector and FMCG.Negotiate contracts and close agreements to maximize profits, develop trusted advisor relationships with key accounts, customer stakeholders and executive sponsors, ensure the timely and successful delivery of our solutions according to customer needs and objectives, Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders, and develop new business with existing clients and/or identify areas of improvement.