Responsible for planning, organizing, and directing the Supply Chain functions.Ensured compliance with local and international rules and regulations.Manage the relationship with OEMs who supply end products that can be sold under the LUCIO brand name.Effective study of all information, and inventing the best ways to develop the supplying processes

- Consult with functional teams such as demand planners, sales, marketing, operations, finance, and product development to obtain relevant data and insights on demand.- Confer with the different managements on demand planning and forecasting assumptions, analysis, and decisions.- Implement forecast models, analyze trends, and manage forecast tools, and maintain accurate data.- Develop the S&OP business process for supply and demand alignment decisions.- Lead the macro planning process from forecasting to procurement plan for GE, Pentair, SSP, weidmuller and Raychem materials.- Negotiating the prices with suppliers, and initiating the agreements.- Materials planning & inventory management.- Working to increase the customer satisfaction and the turnover.

Trading & Commercial Division which is focused on selling electrical and industrial products to large, medium as well as commercial projects, OEM's, panel builders, contractors, wholesalers and traders.- Develop, agree and execute sales & marketing plans and programs both within the short and long term range to ensure the profit growth and expansion of SESCO products.- Prepare accurate and timely sales analysis and monthly sales forecast.- Drive the technical support to the customers (Panel Builder & OEM's), and provide the necessary training programs for the customers to make sure that they are up to the required level of product understanding. - Prepare the action sales plan, customer wise and item wise.- Manage annual agreements with the traders, and factories.- High follow up for residential and commercial projects.- Use dynamic strategy to penetrate the panel builders, and OEM's business.- Build good relationship with the customers.- Conducting weekly, monthly and quarterly sales reports, and review the pipeline, sales forecast and potential Project.

Responsible for the International sales and marketing for the MENA Region which included the following countries: Jordan, Egypt, Sudan, Libya, Syria, Lebanon, Malta, Kuwait, Iraq, India and Ethiopia.- Conducted market studies on the targeted countries.- Prepared sales and marketing annual plans along with their objectives for the next three years.- Provided the monthly forecast (value/quantity) materials groups wise.- Studying the competitor’s weaknesses and strengths.- Opening new markets in the targeted countries. - Qualifying alfanar products within the International markets.- Managing the sales process starting from quotation, pricing and ending with the arranging of the shipments and payment methods.- Keeping a good relationship with the customers.

- Preparing training materials for engineering subjects.- Conducting training for the faculty students.- Conducting projects for faculty students.