• Commercial responsibility initiating new opportunities, business negotiating and deals closer with global and local partners• Managing national accounts including commercial activity with major buyers• Business development expending company pipeline including generic portfolio• Performing market research, business plans and providing go-no go consultation

• Developing business strategy, leading market research, analyzing and prioritized activities, • Building forecast and preparing business plans according to market conditions • Identifying business opportunities & competitive advantage to maximize sales & market share • Matrix management of internal functions alongside leading cross organizational activities • Collaboration with external officials government officials, patients association & scientific society• Vast networking experience and strong relations within the medical community and health organizations • Deep understanding in digital marketing, customer support programs and CRM tools • Ensuring compliance with local medical standard requirements & issuing regulatory permits

• Responsibility for future medications & managing team of 14 sales reps. • Providing training and professional guidance, accompanying sales reps in strategic meetings• Managing relations with the company's functions abroad & participating in conferences• Launched 6 medications from different segment in ophthalmology

• Managing marketing activities and knowledge management of the glaucoma portfolio• Submitting application to health ministry & registering products to Israel's health & drug basket• Market penetration: adjusting to local market, building marketing plan and setting sales tactics • Training sales reps.: providing scientific knowledge, competition and differentiation information

• Promoting sales & marketing activity of ophthalmology portfolio in northern region incl. 13 hospitals• Cultivate extensive professional relations with doctors, nurses, HMO's, pharmacies & hospitals

Practice at acupuncture in the neurology department.