Motoni Olodun Email & Phone Number

Abuja, Federal Capital Territory, Ng

Abuja, Federal Capital Territory, Nigeria

Abuja, Federal Capital Territory, Nigeria

Lagos State, Nigeria

Orchestrated successful product launches, collaborating with product development teams to ensure seamless integration of marketing efforts. Led cross-functional teams in developing data-driven growth strategies. Oversaw the implementation of a comprehensive customer segmentation strategy, enabling personalized marketing campaigns that significantly increased customer retention and lifetime value. Established strategic partnerships with community leaders and key stakeholders, elevating brand visibility and positioning the company as an industry thought leader. Implemented comprehensive resources and programs, empowering users to confidently utilize the product's features. Managed hiring and recruitment of sales representatives and customer support specialists.Pioneered a game-changing B2C (Business to Community) strategy, connecting directly with underserved communities (cooperatives, unions, associations), and strengthening relationships.Executed impactful online and offline guerrilla marketing campaigns, driving product adoption and usage in under-banked communities.Forged powerful alliances with financial institutions, accelerating product adoption in targeted communities.Established a robust network of community ambassadors and freelance community support offices, strategically positioned to provide continuous support, education, and advocacy for our product.Revamped and optimized the customer support department to deliver prompt, full-fledged online and offline support to both new and existing customers.Spearheaded the creation and implementation of comprehensive departmental operations structures, models, and systems encompassing marketing, sales, and customer support.Drove product adoption and expansion from one city to across 3 geopolitical zones of Nigeria.Key contributor to the operational and strategic development of Baseafrique and associated products.

Ogbomoso

Successfully generated new business leads by engaging directly with customers and deploying inbound and outbound marketing tactics, further solidifying the company's market position. Leveraged data-driven insights and performance analytics to optimize strategic approaches, leading to enhanced results and industry best practices. Provided regular reports and data analysis to senior management, enabling data-driven decision-making for future marketing initiatives. Managed the marketing budget, optimizing spending and achieving a 10% reduction in costs while maintaining campaign effectiveness.Spearheaded successful marketing plans for 12 diverse projects spanning various sectors, resulting in heightened brand visibility and engagement.Led, hired and guided a dynamic marketing team of 20 members, devising and executing highly effective marketing strategies for all company and client projects.Crafted and executed strategies that led to a remarkable 60% increase in brand awareness and customer engagement, establishing the company as a market leader.Orchestrated digital marketing campaigns for clients, delivering outstanding results with a 30% increase in brand engagement, visibility, and return on investment.Pioneered the implementation of communication plans and promotion strategies for community development projects, driving behavioral change through corporate social responsibility initiatives.Played a key role in organizing impactful webinars and in-person training sessions for Ennovate Lab's training programs, empowering interns and client focal persons with social media analytics and management skills.Effectively managed all external communication and social media rollouts, ensuring consistent and compelling content for enhanced brand perception.

Ogbomoso, Nigeria

-I work as the project coordinator for The "Digital Ogbomoso" Project, an initiative with the mission to transform Ogbomoso into one of the top innovation, technology and entrepreneurship hubs in Africa.-I worked on creating a 10-year structure and process to achieve the mission, as well as managing the team and coordinating the implementation of every aspect of the Project.-Kept projects on schedule by managing deadlines and adjusting workflow as needed.-Oversaw onboarding, planned and executed meetings and developed project documentation.

Nigeria

-In line with Google's announcement of training 1 million Africans on Digital Marketing, I worked as a third party trainer to deliver the training in locations across cities in Nigeria.-I teach the beginner, intermediate and advanced courses to entrepreneurs, youths, students and corporate workers.-Assessed audience needs to develop effective training delivery plans.-Gathered and organized supplementary material to support structured lessons.-Trained over 2000 youths and small business owners.

Lagos, Nigeria

Developed and executed innovative marketing strategies, driving business growth and expanding brand reach while increasing the profitability and traction of the company's products. Provided market insights – identify and monitor strengths, weaknesses, opportunities, and threats relevant to product adoption in Nigeria. Successfully led the product development and launch of an online directory and sales product for small businesses.Led three impactful marketing programs and campaigns by crafting compelling content and messaging to drive demand and strengthen product positioning.Orchestrated the development and execution of two highly successful go-to-market plans, navigating challenges and capitalizing on opportunities for exceptional outcomes.Created and set up sales and customer support department.

Ibadan

Led the development and execution of innovative digital strategies and campaigns for diverse clients, achieving outstanding results. Collaborated closely with administrative officers to devise and implement high-impact strategies, leading to a remarkable 30% increase in client acquisition. Streamlined company operations and processes, elevate client satisfaction rates and foster enhanced business performance. Supported marketing programs and campaigns with compelling content and messaging, effectively stimulating demand and maximizing brand reach.Led a team of 11 digital marketing and growth specialists, providing mentorship, performance evaluations, and ongoing training to foster a culture of continuous learning and development.Assisted in the development of social media and content marketing strategies, leading to a 30% increase in website traffic and a significant rise in brand awareness for clients.Collaborated with project managers throughout product design, delivery, and management phases, ensuring seamless and successful product launches.Developed and executed result-oriented marketing strategies during product launch and testing phases, contributing to successful market penetration.Orchestrated innovative and targeted strategies to achieve organizational objectives and boost long-term profitability.Partnered with marketing teams to create, deploy, and optimize highly effective campaigns tailored to the unique needs of the target audience.Conducted training workshops and seminars to educate clients' employees on best practices for leveraging digital tools and platforms to drive business success.Pioneered the design of comprehensive learning paths and monthly courses, empowering employees to elevate their skills and productivity levels significantly.

Bachelor’S Degree, Human Physiology

Activities and Societies: Co-Founder The Oasis Foundation,a Non-Profit Organisation registered on CampusI am actively involved in curating.

Certificate, Salesforce

Currently taking the salesforce administrator course on trailhead

Digital Marketing And Leadership