With over 20 years of experience in various formats of retail pharmacies, I have developed a deep understanding of the local pharmaceutical market and industry dynamics. My background includes valuable insights gained from my time with Pfizer, where I honed my knowledge of the needs and challenges faced by pharmaceutical companies operating in Australia. This extensive experience equips me with a comprehensive view of both retail pharmacy and vendor perspectives.What drives and is that I am passionate about promoting good business practices and leveraging technology to drive positive change in the industry. I believe in the potential for innovation to enhance the pharmaceutical landscape, and my goal is to be a force for positive change, fostering an era of better business practices that benefit both consumers and businesses alike.