Lockdown had been heavy on all of us. Before it I was unsure, clueless and quite confused about the way my life was forwarding. I was suffering from anxiety and depression, which was quite overwhelming.Lockdown gave me time to reflect upon myself, past, present and the future I want to envision! I took a dive into the world of spirituality, which was complemented by my Yoga Practice and quest for holistic living. Tarot reading happened around the same time, and I found it quite a beautiful way to find a guidance. I did my beginner tarot reading class with @skillery under the tutelage of Anika Beri.Looking forward to guide some of you through the cards, I am still left baffled how this energy thing works, every reading leaves me all the more intrigued and curious!

KAP is a financial advisory firm based out of Lucknow with services and clients from all over the world. I am helping them with their content and marketing strategy.

• Delegation of duties and training & development of employees. • Stocking and restocking of inventory. P & L and budget management.• Suggested changes in the store to enhance in-store interaction with customer.• Acted as liaison between owner and Company.Mainly supervising the store and acting as a liaison between Store Manager, Company and Owner. Carrying out HR responsibilities and employee management. Inventory planning is a daunting task but this job is making me learn that nuance as well. So far so good.

• Maintaining Social Media calendar.• Ideation and creation of social media content.• Ideation and implementation of off-line events to drive marketing efforts.• Increasing point of sale effectiveness.• Liaison between juniors and senior management.• Campaign planning in co-ordination with clients like Mumbai Indians, Turner, Kolkata Knight Riders, Marvel etc.• Facebook advertising and data analytics.• Conceptualized OOH, Radio, TV, and Digital campaigns.One of the best workplaces and people you'd come across. Had a ball of a time learning, unlearning, and relearning everything from scratch in order to boost the company's image and sales.

• Strategic planning for Digital marketing and communication• Content Development and management for Online and Social Media• Designing Innovative Marketing and Visual Communication Strategies• Creative Communication Strategy and Digital Media planning for Industry specific clientele includes- Education, Radio, PSU’s, Hospitality. • Conducted workshops and the marketing collateral surrounding it • Managing Community Building, CSR initiatives and Outreach programsHad a brilliant experience and saw my brainchild getting executed. It was incredible working with one of the brilliant minds of the advertising industry.

I learnt a lot of things especially that core sales is not one of my strong suits. Met a lot of nice people, grew a little in the sales domain, only to shift to content role.Duties and responsibilities which I successfully managed to execute:*) Networking, Lead generation, setting of preliminary interviews.*) Client servicing *) Research *) Content creation for cracking briefs

Was part of Branded Content team of Mindshare, Mumbai. Had hands on experience on how to marry Brand ideas with different properties to create magic in the shape of campaigns which fulfilled Brand Objectives and narrated the story, bringing the Brand closer to customer. I was involved in ideation, strategy, social media marketing and client servicing during my stint at Mindshare.Main project during the internship was "Integration of Castrol Activ Bike oil in 'Girl In The City'".

As a Communication student, I helped HelpAge India in improving their Communication strategy.During this 14 day Social Responsibility Project, I went to field trips, visited their various project location and, made presentations and Infographic for awareness and donors.

Was engaged in curation and creation of content for the organization.

Lead generation, Building connections, Reputation Management, Retaining existing clients, Designing Sales pitch and proposals, Brand building, Providing suggestions and feedback to Management, Studying opportunity and scope of growth.I also worked with the PR team and was involved in ideation, strategy and execution of PR campaigns for clients like Alchemist hospital Gurgaon with amplification and surround on social media platforms..

AIESEC is world's largest student run organization. I was in Outgoing Exchange department in the Lucknow Chapter of AIESEC India. In this department we had to find prospective students who were willing to go on international internships.My job role as a member was to procure data of interested students who were willing to go on International Internships, I was then made the Team Leader of my department and had to manage and head members who were under me. Also had to co-ordinate with Vice President and was like a link between members and Vice President. I had to conduct information seminars in various schools and colleges in order to increase the visibility and promote AIESEC among other students. Along with creating awareness about AIESEC among students I also had to convince them for going on international internships.I also worked as Onsite Organizing Committee member for the annual event of AIESEC, BALKALAKAAR. BALKALAKAAR is an event which we organize for helping the underprivileged kids.