Moumita Bhattacharjee Email & Phone Number

- Collaborated with product stakeholders to spearhead awareness campaigns for an employee chatbot, resulting in a 200% increase in user engagement.- Engaged with UX designers and developers to ensure content aligns with user needs and design principles.- Revamped style guides to align seamlessly with evolving content demands and expectations- Crafted high-quality, unique content for promotional videos on products and features, perfectly aligned with brand tonality, to enhance internal communication.- Conducted content audits to ensure brand consistency- Created visually rich and comprehensive user guides to simplify complex products and processes

- Developed and executed business transformation stories that saw a Y-o-Y traffic increase of 50%- Boosted Naukri Hiring Suite and All Things Talent's social media presence- Managed a team of writers, editors, and designers to produce high-quality content across various platforms, including magazine, blog posts, social media, and email marketing campaigns- Conducted keyword research and implemented SEO best practices to improve search engine rankings and drive organic traffic- Analyzed performance metrics to continuously optimize content and improve engagement rates- Designed creative briefs and content guidelines for external vendors for key content frameworks- Built connections with top business leaders for insights on HR trends.- Facilitated HR Leaders connect for Naukri Workwise Podcast- Engaged with Stakeholders to ideate and execute thought leadership campaigns

India

Responsible for creating, producing and publishing error-free, SEO-rich trend stories, breaking news, interviews, features and other formats for HRKatha.

Mumbai, Maharashtra, India

Projects:1. Film and OTT show reviews for Rediff2. Extensive Features On OTT platforms for Bollywood Hungama3. Dubbing script (Hindi To English Translation) for Epic Channel Episodes

• Specialised in result-oriented interactions with stakeholders in the media industry and breaking news• Deftly produced SEO-rich news articles, trend stories

Lower Parel

• Managed a team of 10 people to populate Bollywoodlife with content that gets us to repeat traffic• Ensuring error-free copies of each of the 10 people • Producing SEO-rich news stories and helped to deliver 30 million unique views per month • Efficiently liaised with designers to create impactful social media campaigns, website templates • Ace in quick turnarounds on trending topics • Have devised content strategies that led to an increase in reader base, page hits, and decrease bounce rates• Created user-friendly and pop-culture video scripts and interviews to maximize the reach

Mumbai Area, India

• Supervising the entire editorial content calendar for the weekly magazine with 60 pages • Successfully devising content strategies that increased the sale of the magazine• Ensured smooth exchange of deliverables between various departments, design and content.• Ensuring error-free, plagiarism-free content for the magazine• Solely responsible for mapping the magazine content on website and increase its reach by tweaking them according to SEO guidelines

Mumbai Area, India

• Bollywood news content generation for www.upcomingmovies.info and www.filmitadka.com• Co-Screenplay writer of love story LOL DC• Co-Screenplay writer of a futuristic Hindi movie titled Pralay.• Subtitle generation for blockbuster Marathi hit Yedyanchi Yatra• Gave Voice Over To ONGC’s ERM Video in Bengali And Assamese

• Successfully strategized the entire content calendar for the entertainment YouTube channel, Bollywood NOW, • Ensuring quality control to deliver authentic news pieces• Writing and supervising video scripts from start-to-finish• Content editing with precision • Supervising subtitle writers, video content creation for Hulu• Successfully supervised the delivery of first-rate video edits of entertainment stories

• Solely responsible for creating content for the entertainment portal Filmnirvana.com• Ensure keywords-rich, error-free content on the website by meticulous content editing.• Single-handedly provided high-quality news, interviews, feature and movie review content for the website• Liaised with the design team for the smooth functioning of website

Master Of Arts, Masscommunications

B.Sc Master Of Arts, Zoology