- Collaborated with product stakeholders to spearhead awareness campaigns for an employee chatbot, resulting in a 200% increase in user engagement.- Engaged with UX designers and developers to ensure content aligns with user needs and design principles.- Revamped style guides to align seamlessly with evolving content demands and expectations- Crafted high-quality, unique content for promotional videos on products and features, perfectly aligned with brand tonality, to enhance internal communication.- Conducted content audits to ensure brand consistency- Created visually rich and comprehensive user guides to simplify complex products and processes

- Developed and executed business transformation stories that saw a Y-o-Y traffic increase of 50%- Boosted Naukri Hiring Suite and All Things Talent's social media presence- Managed a team of writers, editors, and designers to produce high-quality content across various platforms, including magazine, blog posts, social media, and email marketing campaigns- Conducted keyword research and implemented SEO best practices to improve search engine rankings and drive organic traffic- Analyzed performance metrics to continuously optimize content and improve engagement rates- Designed creative briefs and content guidelines for external vendors for key content frameworks- Built connections with top business leaders for insights on HR trends.- Facilitated HR Leaders connect for Naukri Workwise Podcast- Engaged with Stakeholders to ideate and execute thought leadership campaigns

Responsible for creating, producing and publishing error-free, SEO-rich trend stories, breaking news, interviews, features and other formats for HRKatha.

Projects:1. Film and OTT show reviews for Rediff2. Extensive Features On OTT platforms for Bollywood Hungama3. Dubbing script (Hindi To English Translation) for Epic Channel Episodes

• Specialised in result-oriented interactions with stakeholders in the media industry and breaking news• Deftly produced SEO-rich news articles, trend stories

• Managed a team of 10 people to populate Bollywoodlife with content that gets us to repeat traffic• Ensuring error-free copies of each of the 10 people • Producing SEO-rich news stories and helped to deliver 30 million unique views per month • Efficiently liaised with designers to create impactful social media campaigns, website templates • Ace in quick turnarounds on trending topics • Have devised content strategies that led to an increase in reader base, page hits, and decrease bounce rates• Created user-friendly and pop-culture video scripts and interviews to maximize the reach

• Supervising the entire editorial content calendar for the weekly magazine with 60 pages • Successfully devising content strategies that increased the sale of the magazine• Ensured smooth exchange of deliverables between various departments, design and content.• Ensuring error-free, plagiarism-free content for the magazine• Solely responsible for mapping the magazine content on website and increase its reach by tweaking them according to SEO guidelines

• Bollywood news content generation for www.upcomingmovies.info and www.filmitadka.com• Co-Screenplay writer of love story LOL DC• Co-Screenplay writer of a futuristic Hindi movie titled Pralay.• Subtitle generation for blockbuster Marathi hit Yedyanchi Yatra• Gave Voice Over To ONGC’s ERM Video in Bengali And Assamese

• Successfully strategized the entire content calendar for the entertainment YouTube channel, Bollywood NOW, • Ensuring quality control to deliver authentic news pieces• Writing and supervising video scripts from start-to-finish• Content editing with precision • Supervising subtitle writers, video content creation for Hulu• Successfully supervised the delivery of first-rate video edits of entertainment stories

• Solely responsible for creating content for the entertainment portal Filmnirvana.com• Ensure keywords-rich, error-free content on the website by meticulous content editing.• Single-handedly provided high-quality news, interviews, feature and movie review content for the website• Liaised with the design team for the smooth functioning of website