Mouna Nataraj Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

• Designed and developed new B2B research methodologies and frameworks that guide sales and marketing teams on Account Based Marketing (ABM)• The innovative social eminence framework that I launched increased the social selling index on LinkedIn for ABN AMRO account team members including the MD from 40s to 70+ • Consulted for the T-Mobile account where the account team managed to connect with 18 decision makers as a result of a customized analysis that I drove with a combination of LinkedIn + Twitter • Handled social listening and insights for all Integrated Accounts for IBM by finding white space opportunities to assist the account teams and help them build relationships with key executives• Identified the social network map and built social profiling to better understand client interest areas and help client teams find better qualified leads• Optimized process flow between 80 IAs by creating master data repositories for easier & efficient access• Clients handled include CVS Health, ABN AMRO, Lufthansa, Deutsche Telekom, JPMC, Walgreens Boots Alliance, T-Mobile and State of New York

Bangalore

• Deliberate planning and setting of social media goals like awareness, leads, reputation for both short and long term with frequent checkpoints monitoring the progress.• Set-up and lead Social Listening and standardize social media analytics and insightful reporting formats for Phantom.• Maintain client relationships and complete ownership of planning and execution of digital campaigns.• Work with internal teams like servicing, creative and finance in a collaborative manner to come up with innovative digital marketing ideas for existing clients and also put strategies together during pitches in order to win new businesses.• Managed clients like VR Bengaluru, Wurfel Kuche, GumOn, RV Institutions, Milann, Te-a-me, Rabbit Run and Dark Fantasy.

Bengaluru Area, India

• Managed a team of social media analysts and was actively involved in managing their workload, providing support on accounts and also helping them in their professional growth.• Worked on client pitches, presentations and also on creating budgeting documents.• Actively involved with client account management including client interaction, strategy planning, ORM, guiding a team of content creators in fulfilling client requirements, reporting and invoicing.• Used tools like Simplify360, IncPot, Radian6, Twitonomy in order to provide tracking, measuring social media KPIs, including reach, engagement and sentiment analysis.• Provided complete social media solutions for events like Elecrama and NHRDN for Schneider India.• Clients handled include Bajaj Alliance LIC, DTDC, Kurlon, Nitesh Estates, Prestige Constructions, Brigade Group, Wrangler, Tata BSS among many others.

London, United Kingdom

• Interrogation and analysis of data using both off the shelf social media monitoring platforms like Brandwatch, Radian 6 and also raw data using Tableau.• Responding to client briefs with innovative proposals that utilize cutting edge technology and approaches, while addressing fundamental client requirements.• Work closely with the moderation team to develop content and publish assets for all social channels.• Working on pitches to entice new clients and also training the members of the team on analysis and using the tools in the best possible manner.• Provided daily reports and was also the point of contact during crisis response for FIFA throughout the 2014 World Cup. These reports had high visibility everyday within the Marketing and PR team of FIFA and their sponsors.• Have individually managed accounts for Sony, FIFA, Viber, Topman, Universal Pictures, PokerStars, L’Oreal and BFI along with other clients.

London, England, United Kingdom

• Setting up of new projects, writing proposals and creating pitches for vendors and prospective clients.• Worked on clients like Mulberry, Beiersdorf-Nivea, Paramount, Star Alliance and Marriott among others. • Setting up dashboards on Brandwatch converting both quantitative and qualitative data into distilled insight to answer research questions set in the brief.• Producing regular reports and also providing powerful insights and recommendations for the client.• Vendor Management: Forming strong working relationships with existing vendors like Brandwatch, Trax etc and also exploring the options of new vendors based on business needs.• Creating monthly newsletter called Magnificient 7, compassing of the most important advancements in the media domain and their implications on the industry.

London, United Kingdom

• Worked on social media monitoring projects for large brands such as Nissan, Johnson & Johnson, Compare the Market, Microsoft and Vodafone-F1.• Data analysis and report writing for periodic client reports.• Analysis in preparation for RFP presentations.• Setting up monitoring dashboards based on clients' specific requirements.• Liaising with the global sourcing team to make sure clients' sourcing needs in different parts of the world were adequately covered.• Managing multi lingual freelance analysts across projects to ensure timely delivery of reports.

Glasgow, United Kingdom

• Researched and recommended numerous awards for an innovative and one of a kind baby product.• Created strategies in order to expand the customer base and market the product effectively.• Helped to not only promote the product but also to bring about awareness among people aboutplagiocephaly and the benefits of tummy time.• Prepared and drafted numerous press releases for the product, each one of them aimed at a different targetmarket.• The work also involves networking and building relationships with like minded organizations andcommunities.• Alongside traditional grass roots marketing, also created a social media channel for communicating withthe customers.• Actively contributed to the design of the packaging, leaflets, brochures for the product and the website.

Bengaluru Area, India

• Worked in Accenture under the Mainframes domain and worked on technologies like COBOL, VSAM, JCL, DB2 and CICS.• Was part of the development team for the US based Best Buy project.• Designed and coded numerous applications such as Leave Processing System, Telecom Billing System and Air Cargo System.• Was also a part of the maintenance and testing team for Leave Processing and Air Cargo Systems.• Part of the job involved interaction and coordination with people of different business units on a daily basis.• Actively interacted with counterparts in US on a weekly basis.• Designed logos and flyers for corporate events and organized many events as a part of Good Place To Work (GPTW).

Masters, Business And Management

This course has given me the necessary skills that I feel will help me make the transition from a technical oriented role to a management.

Be, Information Science

Projects: Simple Indexing, Bluetooth Automation Tool. Papers: Automatic Number plate Recognition using Image Processing Techniques.