Mountain Wang Email & Phone Number

Shanghai, Shanghai, China

中国 上海

Lead data analysis and insight team, lead the digital innovation project team.

Shanghai City, China

Lead 15 person which is divided into two group: 1. Data Service, including data management, data analyst.2. Data Product, including Product Manager, Java developer, Front-end engineer, test etc.For Data Service:Typical customer 1: WYWK1. This project focus on the theme of Customer Activation, the 2nd activation campaign get 17.3 ROI.2. Key to the project.

Shanghai City, China

• Focus on FMCG.
• Mainly served client: McDonald, Yili and L’Oreal. Job responsibility:
• Build Media Mix Model - Modeling uses a statistical approach called ‘regression’ to tease apart the effect of multiple factors that occur at the same time, and explains how each factor drivers sales & share..
• Calculate campaigns ROI- After quantifying the impact of specific activities on sales and profit by determining incremental sales, combining that with the known expenditures, ROI measures can be developed.- Sales.
• Create what-if scenario- The identification of diminishing returns allows us to reallocate a given Advertising/Promotion budget such that either revenue or profits are maximized. - Budget Optimization and Campaign.
• Derive conclusions- Based on media mix model, the business understanding and consumer insight, key myth and reality can then be easily derived- Recommend according action plan.Key Analysis Tools: SAS/R/Excel/Tableau

Shanghai

• Focus on Retail CRM.
• Mainly served client: Mark Fairwhale, Guerlain, HOLA.Providing data mining support around CRM and marketing strategy.
• Segmentation- Value Segmentation. Use RFM model, calculate customer’s value and give each customer a value tag.- Behavior Segmentation. Use K-Means/Kohonen/Two-steps model, based on each customer’s buy history, give.
• Propensity Model- Use Decision Tree/Neural Network model to predict each customer’s response to special product’s probability, and giving the propensity score.- Client: Sunshine.
• Association Model- Use Apriori/Carma/Sequence model to recommend top 3 product for each customer.- Client: Ponds’
• Have established Up-sells model for Ponds’.Data mining Training Project.- China Post in Beijing.- Jiangsu Post in Nantong.Presales Project.- Dongguan Telecom- Sichuan Mobile- Acer.Key Analysis Tools: SAS/SPSS.

Shanghai

• Focus on Telecom.
• Mainly client: China Telecom, China Mobile.
• With analytics, consultation and implementation experience on Telecom customer for couple years, including Customer segmentation, Response Analysis, Package Design, Marketing Strategy Development, etc. As consultant.
• Have implement projects such as:- Shengda risk control;- Shanghai Telecom, Package Design;- Anhui Mobile, Target Mobile Phones Newspaper;- AstraZeneca, Customer Data Processing;- Nokia Siemens, Shanghai World Expo Move.
• Data Mining and Clementine Training.
• Pre-Sales preject, both on SPSS Software and Data Mining Consulant Project:- Sichuan Telecome.- Sichuan Mobile Music center.- Yunnan Mobile.- Shanghai Tobacco.- Jiangxi Telecom.- Helongjiang Telecom.- Liaoning Mobile.

Have Certification in SAS Base and SAS Advance.

Graduate, Telecomunication

Bachelor Of Science