Led Canada expansion with unique "On A Roll" marketing campaign that achieved +2x volume growth. Expansion included kicking off foodservice operations with the first ever international King's Hawaiian Grill.Worked cross-functionally with sales, insights, innovation, creative, packaging and legal to finalize Pretzel Bites launch and ideate on line extension.Drove positioning and campaign concept to launch Pretzel Bites nationally. Launch campaign included mass media, PR, sampling and in-store execution.

Successfully launched Wonderful Pistachios No Shells Flavors (Honey Roasted and Chili Roasted) in 55,000 stores nationwide, adding incremental sales to core portfolio. New No Shells Flavors are a 2020 IRI New Product "Rising Star" and 2021 #11 IRI New Products "Pacesetters"Briefed and executed integrated marketing campaign for Wonderful Pistachios No Shells, which included TV for the first time everBriefed and supported execution of new health campaign for Wonderful Pistachios - "The Original Plant-Based Protein"Worked cross-functionally with Agency and New Product Development teams to update core point-of-sale material based on new "The Original Plant-Based Protein" marketing campaignDrove SKU innovation for the Wonderful Pistachios No Shells portfolio with new variety and multipacks for different channels Developed Brand Plan for Wonderful Pistachios No Shells, with a focus on innovation and communication strategy, driving double-digit growth 2 years in a rowOwner of Wonderful Pistachios marketing budget

MBA Rotational ProgramCoordinated conception and development of first ever Plant-Based Protein Nutrition Leadership Symposium to elevate Wonderful Pistachios as a go-to plant-based protein snack with over 16MM media and consumer impressionsOwned data analytics behind POM’s price increase, including weekly tracker to leadership and larger team, and deep dive to understand different pricing strategies implemented by retailersBriefed and executed integrated marketing campaign to own new consumption occasion for JUSTIN wine, generating sales lift on premium wine shopsSupported Brand Plan development for JUSTIN wine, POM Wonderful and Wonderful Pistachios No Shells, with emphasis on FSI and trade ad strategy, channel analysis, and SKU innovation Worked with Wonderful Sales to update point-of-sale material based on new POM marketing campaignElaborated long term juice forecast with recommendations on short and long term strategies to increase profitabilitySupported analysis of a potential competitor acquisition

MBA Capstone ProjectGo-to-market strategy to reintroduce a historical beer brand into its traditional market.

Conducted merchandising analysis to identify color, style and design trends. Proposed and implemented improvements to current inventory.Researched wedding market to understand the industry and consumer behavior in order to design a referral strategy to widen customer base.

Managed cross-functional projects, ranging from operations to marketing, to raise awareness, boost sales and improve customer satisfaction with FIJI's ecommerce platform.Assisted the ecommerce roll out to other brands within the Wonderful Company.

Managed teams of 2-3 people in leading Brazilian companies, with a focus on budget overview and expense management projects. Also reported results to senior managers and partners, as well as being responsible for coaching executives and team members.

Collaborated with senior consultants in several different Brazilian and American clients to improve process, deploy goals throughout corporations and create and implement actions plans, with a focus on increasing productivity and financial results.

Monitored daily performance of 10+ funds to check and maximize profitability; responsible for funds financial transactions. Prepared due-diligence report and presentation of two funds to investment manager, adding one new fund to current portfolio.

Conducted equity research analysis for two real estate brokerage firms, kick-starting the coverage of a new industry. Collaborated with senior analysts to improve financial models and reports of 10+ companies by contacting Investor Relations officers and reporting companies’ quarterly earnings and market updates to investors.