I help businesses hit the jackpot online—co-founder of a Performance MAX agency that turns ad spend into results, one click at a time.

● Establishing and maintaining professional relationships with representatives of various ad platforms, such as Google, Facebook, TiK Tok, and Twitter.● Identifying target audiences and developing comprehensive media campaigns to reach them effectively.● Optimizing plans and budgets to ensure the most effective media mix.● Ensuring all ads and creatives are displayed appropriately.● Collaborating with marketing teams to develop effective advertising strategies and campaigns.● Tracking and presenting campaign data to key stakeholders.● Building and nurturing a network of advertising agents and broadcasting networks.● Providing ongoing, actionable insights into campaign performance to inform strategic decision-making.● Collaborating cross-departmentally to align campaign strategies and goals with the organization's overall objectives.● Implementing SEO strategies on social media platforms, such as optimizing profiles, creating shareable content, and using social media metatags● Monitoring social media analytics and adjusting strategies to improve visibility and engagement on those platforms.● Created and crafted the AJ360 OTT digital marketing strategy & CPM advertising plan. ● Cut setup CPM costs by more than 220% and increased reach by 156%.● Developed the World Cup 2022 Qatar CPM advertising strategy for the AJ O2 channel.

● Research industry-related topics● Edit and proofread written pieces before publication● Conduct keyword research and use SEO guidelines to optimize content● Measure web KPIs to content● Identify customers’ needs and recommend new topics● Execute tests, collect and analyze data and results, identify trends and insights.● Optimize copy and landing pages for search engine marketing● Develop and implement link building strategy● Research and analyze competitor advertising links

● Drives significant reduction in acquisition costs for new purchasers, achieving an 89.4% decrease through strategic, data-driven approaches.● Demonstrate expertise in budget planning, ensuring effective resource allocation for maximum campaign impact.● Develop and execute strategic media buying plans across platforms including Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Twitter Ads, Snapchat Ads, and programmatic ads, enhancing campaign performance and budget utilization.● Leverage AppsFlyer and Google Analytics GA4 for in-depth analytics and precise conversion tracking. Implement and manage conversion tags using GTM and Meta Pixels.● Establish and maintain professional relationships with representatives of various ad platforms, such as Google, META, TiK Tok, Snapchat, Reddit, and X-Twitter● Conduct A/B testing to refine ad performance and maximize ROI through targeted audience segmentation.● Work closely with the creative team to align marketing strategies with creative assets.

● Planned, developed, and implemented an SEO strategy.● Identified problems and deficiencies and implemented solutions promptly● Diagnosed Technical SEO Issues and Resolved them.● Suggested improvements for process and product optimization● Worked with web developers and marketing teams to properly implement SEO best practices

● Developed optimization strategies that increase the company's search engine results rankings● Researched SEO keywords to use throughout the company's website and marketing materials● Set measurable goals that demonstrate improvement in marketing efforts● Monitored daily performance metrics to understand SEO strategy performance● Efficiently communicated with other marketing professionals to align goals● Collaborated with others within the marketing department to manage SEO strategy● Wrote compelling and high-quality website Arabic content, including blog posts and page descriptions● Updated content and website links for maximum optimization and search engine rankings

● Planned and executed all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns● Measured and reported performance of all digital marketing campaigns and assess against goals (ROI and KPIs)● Identified trends and insights and optimize spend and performance based on the insights● Planned, executed, and measured experiments, and conversion tests● Collaborated with other vendor partners● Brainstormed new and creative growth strategies

● Provided strategic advice and helped INGOT Brokers get the best return on investment● Developed business via driving scaled product adoption and growth.● Tailored the strategies I have developed as needed, based on INGOT’s needs and goals & on my own research. ● Identified customers’ needs and recommend new articles.● Conducted and compiled research in a meaningful way (surveys, tracking data, analytics)● Optimized copy and landing pages for search engine marketing● Researched and analyzed competitor advertising links

● Optimized paid campaigns on FB, Google, and Yelp.● Optimized search rank on specific keywords locally and globally (SEO)● Optimized GMB listing to boost ranking on Google Maps.● Fixed website technical issues related to SEO. ● Enhanced social media management and moderation process (FB + IG + GMB + Yelp + Pinterest)● Generated more leads and sales growth. ● Increased ROI by 466%

● Built, planned, and implemented the overall digital marketing strategy.● Tracked SEO and Google Analytics data and made a complex analysis.● Organized and led the digital marketing team.● Researched competition, investigated benchmarks, and provided suggestions for improvement.● Prepared and managed the digital marketing budget.● Managed and trained the rest of the team.● Anticipated sales performance trends.Achievements: -Increased Sales in the MENA region by 110%.-Increased Users database by 33%.

● Implemented Pay Per Click media strategies.● Handled, reviewed, and performed daily account responsibilities.● Maintained and monitored keyword bids, account daily and monthly budget caps, impression share, quality score, and Avg pos.● Handled the creation of large keyword lists.● Provided creative copy suggestions and ad templates.● Directed, handled, and was able to generate weekly and monthly client reporting for all primary metrics, goals tracking & revenue tracking.● Monitored and administer web analytics dashboards, reports, and essential reporting tools and pointed out key areas of importance in accordance with California goals.Achievements:- Decreased the bidding cost by 66%.- Increased CTR by 4%.- Increased Awareness by 22%.

● Prioritized and delivered outstanding customer service experience to Google Ads partners.● Managed client inquiries by phone, e-mail and/or Hangout.● Collaborated with Specialists and Product team members on troubleshooting customer inquiries.● Implemented creative ways to improve client relationships & increase business growth by optimizing Google Ads campaigns.● Promoted new products to Google partner agencies and whitelist them for BETA products. ● Cross-promoted Google products or new features that resulted in a positive impact on Google Ads partner investments.● Provided strategic and consultative advice and helped solve technical issues by working with many businesses from several countries in the MENA region such as UAE, KSA & Egypt.Achievements: -Highest performer in 3 quarters.-Scaled 10 SMB agencies in the MENA region to LCS in 3 quarters. -Highest target overachiever in Feb 2019 for the MENA region.

● Worked directly with the leadership team to develop inbound marketing campaigns via SEO, SEM, SMM & optimization. ● Created, Developed, and managed Google Ads campaigns.● Reduced paid search budget by 20% while maintaining maximum effectiveness and adhering to strict budgets. ● Managed and incorporated new ideas to increase visitors and conversions. ● Grew client base by finding new customers. ● Translated the company’s objectives into marketing strategies.Impact: Leads generation Increased by 41%

● Prepared action plans and schedules to identify specific targets and to project the number of contacts to be made.● Managing small team of salesmen ● Increased sales revenue by generating new business accounts in the corporate market and maximizes existing relationships.● Elevated company into a position of strategic adviser to its customers in terms of business alignment to technology.● Facilitated monthly meeting with direct supervisor to revise objectives and plans in accordance with current conditions.Achievements:-Increased profits by 12% in a highly competitive environment. -Consistently achieved a high level of customer satisfaction by exhibiting a positive attitude and building trust.-Increased sales by 462% compared to the year before.

● Managed the market research analysis activities.● Handled customer complaints or any major incidents.● Managed and guided the telemarketing activities (Surveys, research and lead generation).● Managed all social network platforms activities, including Facebook, Linkedin, and Google Ads (Google AdWords).● Made telephone calls, in-person visits and presentations to existing and prospective customers.Impact: Executed Facebook based marketing program which resulted in 36% increase of sales & Created successful digital marketing strategies resulting in sales at 90% capacity for the first full season.

● Made telephone calls and in-person visits and presentations to existing and prospective customers.● B2B and B2C sales.● Followed up sales activities with clients & potential clients.● Gained a clear understanding of customers' businesses and requirements..● Managed all social network platforms activities, including Facebook, Linkedin, and Google Ads.● Made telephone calls, in-person visits and presentations to existing and prospective customers.Achievements: -Sales increased (10%-18%) per year. -Increased my territories client base by 92%