Work collaboratively with partners, participate in company strategizing, and make recommendations for changes to the creative function to meet market changes, competitive threats or to support strategic plans. • Understand the strategic goals and brand; analyze the creative team, environment, processes, technologies, etc., to determine areas needing improvement; and build and direct a creative function aligned with and supportive of those goals. • Make decisions on a daily basis that ensure both profitability and creative quality • Set expectations and standards (build a culture) for creative team attitude, behavior, teamwork and professional development. Lead accordingly. • Direct the activities and professional development of creative team members, including conducting staff reviews, taking corrective actions and recommending promotions • Study the creative marketplace, assessing where the agency work stands against competitors’, as well as our clients’ competitors’ creative work. • With the account lead, assure that internal and client presentations are on time, professional, engaging, persuasive and supported by a sound rationale • Assure that timely and informative communication takes place between the creative function and the partners, account team and clients • Contribute to the strategic and creative development of the agency’s marketing and branding efforts for new business development • Ensure self and staff development in web-based and interactive marketing capabilitiesSpecialties: • Branding and Identity. ( Logos, Brand book, .....) • Advertising.• StoryBord.• Web Design ( Usability, Interface, Information Architect)• App Design (layout of smart phones and ipad applications)