Moushmi Mohan Email & Phone Number

Thane, Mh, In

My journey at Paytm began with a focus on Ad sales, where I led business development to drive revenue across key categories such as E-commerce, Health, Consumer Internet, Dating & Matrimony. Additionally, I managed the overall relationship with Google Play. Recognizing my efforts, I was promoted to handle a more diverse portfolio encompassing New initiatives and Custom Solutions, Strategic Partnerships and Client Success Management. - Initiated and cultivated innovative programs, formulating comprehensive Go-To-Market (GTM) strategies with distinct commercial objectives. This involved conducting market testing, ensuring Product-Market Fit (PMF), devising pricing models, creating compelling narratives, and offering pre-sales and post-launch support. The ongoing monitoring of program effectiveness aimed to consistently drive significant business impact-Took the lead in incubating strategic partnerships for Paytm Ads by successfully developing data monetization partnerships with prominent OTTs, Short Format videos, Premium news & regional digital publishers, and DSPs, resulting in a substantial revenue impact-Set up Client Success Team to drive sustainable business via upsell, cross-sell opportunities. This involved building strong client relations, implementing Quarterly Business Reviews, producing impactful case studies and presenting goal driven solutions for scale

Mumbai, Maharashtra, India

-Drove robust business with onboarding marquee advertisers-Pioneered new business verticals to tackle performance-related challenges, such as scratch cards, affiliates, and DSP-Conducted comprehensive trend analysis and report evaluations, formulated Joint Business Plans, and ensured the scalability of business operations.

Mumbai Area, India

Led a high performing Client Success team for the Performance unit in India. Managed additional business units, including Brand, Lead, IVR, and Retargeting verticals-Fostered strong client relationships by understanding core business goals-Ensured the achievement of revenue targets by handling farming and upsell opportunities-Provided valuable feedbacks and support to team for seamless campaign delivery-Analysed complex data trends and accordingly built narratives, negotiation strategies and media plans-Defined performance objectives for the team and provided them guidance / feedbacks for achieving set benchmarks

Mumbai Area, India

I started off at ad2campaign (then Media Agency) as an executive in the Digital space - this opportunity helped me gain knowledge & grow in the rapidly changing mobile industry. I was responsible for media planning, buying & execution basis the objective aimed by clients.

My association with Kotak has been short but insightful about the life insurance sector. I started off by understanding the life insurance industry and product offerings by Kotak Life. Building relations with distribution channels (HNI clients, brokers, etc) and bridging the gap for improving sales has been my focus area in the 6months that I spent in this industry.

Post Graduate Diploma In Management, Marketing

Education record

Education record