↪ Throughout my career with leading companies such as AstraZeneca and Novartis, I have been privileged to have partnered with cross functional and global teams to lead the development and execution of portfolio strategies to deliver business results across KSA and the UAE. I have developed strong consumer and professional insights to create and optimise brand awareness campaigns, messaging, innovation, marketing strategies and brand positioning to build equity and visibility.You will find that I am the voice of the activities impacting demand and segment trends and maintain extensive knowledge and understanding of current environment and industry trends. I proactively I oversee category and competitive analysis, and stay abreast of the latest competitive activities; actively assessing ongoing marketplace trends. With a positive and inclusive leadership style, and a ‘roll-up the sleeves’ attitude, seamlessly building and motivating large, multi-disciplinary, high-performing teams to deliver reliable performance in keenly competitive and fast-paced markets -I have been identified as top talent. I consider one of my key strengths to be my innovative style of management and I enjoy working with a wide range of professionals and develop relationships with many business divisions to ensure operational strategies are implemented and achieved within aggressive timeframes.I look forward to connecting with you!!