Stacy Diphillipo Email & Phone Number

Framingham, MA

Oversee operations & production for Staples email programs which includes email campaign production using the Oracle Responsys (B2C email platform) in all aspects; ensuring best-in-class project management on the team, developing an elegant & efficient production process, and constantly innovating and optimizing – all the while focusing on flawless.

Framingham, Massachusetts

Framingham, Massachusetts

Framingham, Massachusetts

• Independent planning and execution of select Staples email campaigns, overseeing the full planning and production cycle: segmentation and data processing requirements, creative development, pre-deployment testing/QC.
• Collaboration with creative agency, data team, product marketing, merchandising, and email service provider, Responsys to ensure on-time, flawless execution.
• Coordination and dissemination of weekly email campaign performance, optimization recommendations. Analysis focus includes: development of reporting templates, quality checking of associated data sets, synthesizing.

Leominster

Westford, MA

- Responsible for the overall e-mail outreach, response,and inquiry delivery. - Attainment of leads and lead delivery for our clients. - E-mail creation, QA, deployment, scheduling, and response tracking. - Additional responsibilities include working with the production team on schedules for print publications.- List buying for print and e-mail outreach..

• Assist with establishing the strategic marketing direction for the online delivery channel.
• Responsible for ensuring that online channel site content, look and format are relevant to targeted market segments.
• Assist with developing market-driven online products and services.
• Collaborate with other departments to monitor and make recommendations to enhance products and services.
• Track and report on status of delivering the brand experience to targeted members and prospect markets.
• Work closely with Workers’ Online Operations Manager to determine vendor capability and compatibility with current and future objectives.

• Collaborate with Vendor Relationship team members to determine what products and which partners to promote on the Working Advantage website and in newsletters.
• Create, QA and execute new creative units promoting vendors and products on the Working Advantage website using Photoshop, Quark and a proprietary content management system.
• Manage and optimize newsletter schedules based on upcoming promotions, new offers and past performance of promotions.
• Create, QA and execute all newsletters accurately using a proprietary newsletter management system.
• Create new feature boxes for new promotions as needed using Photoshop.
• Coordinate receipt of online media deliverables from vendors/agencies and review them to make sure they meet Working Advantage’s specifications.

• Worked closely with Network World’s online sales team to manage and provide post-sales support for lead generation and custom programs.
• Led internal and external kick off calls to help determine program goals, timelines and deliverables.
• Coordinated receipt of online media deliverables from the client and reviewed them to make sure they met Network World’s specifications.
• Worked with Network World’s internal design team to design program deliverables and media to promote programs.
• Reserved and scheduled promotional media and scheduled email campaigns to promote client programs using Fat Tail and Lyris.
• Monitored, analyzed and optimized promotions to ensure above-average success metrics.

• Oversaw the campaign implementation process for all Monster media buys.
• Created and continuously improved the Monster online media invoice reconciliation process to ensure it was effective and utilized correctly by the team.
• Created and continuously improved the Monster campaign implementation process to ensure it was clear, effective and utilized properly by the team.
• Worked with Monster’s online media team to set up campaign launch schedules, monitor workflow and deliverables to ensure campaign schedule timelines were met or adjusted as necessary.
• Met with Monster’s online media team weekly to discuss campaign performance and campaign strategy.
• Managed the trafficking responsibilities of the Media Coordinators and allocated resources to support timely and accurate campaign implementation.

• Managed the Traffic Team, the campaign implementation processes and policies.
• Created and maintained processes and procedures which allowed the Traffic, Finance and Sales teams to work together easily to get campaigns implemented in a timely manner.
• Monitored the work flow among the Traffic Team.
• Processed incoming online creative units and scheduled online advertising campaigns in a timely and organized fashion.
• Worked with agencies and third party ad serving companies throughout campaigns in order to assure all expectations were being met.
• Reviewed and signed off on all customer insertion orders and ensured that all orders were accurately booked into all systems.

• Processed incoming creative units and scheduled advertising campaigns using both Accipiter and Doubleclick.
• Provided exceptional customer service and campaign management throughout a full campaign run.