• Articulate brand persona, positioning and benefits within all marketing communications including media briefs, concept briefs and key brand visuals (print, outdoor, ATL, BTL & Social Media).• Strategic Consulting, including business plan, sales & Marketing strategy development.• Finalizing the artwork/designs of POS, Shop Fascia & packaging.• Monitoring and coordinating with Cable, CCTV & Social Media advertising agencies.• Coordination with media houses for placement of advertisements within TV shows and print media.• Coordination with third party agencies for BTL activities including stalls, displays, DDS, town storming etc.• Coordination with sales team for planning & execution of marketing activities including activities such as displays, trade schemes, shop branding etc. and ensuring optimum availability and use of POS materials.• Coordination with other departments (sales, finance, Tax & audit) for timely executions.Key Projects Soul fest 2019_20203rd Children Festival 2020Faisalabad Literary Festival 2019

I have started my profssional carreer as Brand Executive (Jan 2012) in United Industries Limited the manufacturer of Kashmir Banaspati & Cooking Oil and during my tenure i have been promoted as Assist. Brand Manager in Oct. 2014. I have gained experience in functions of Marketing, Advertising & Branding as these are the areas of special interest to me, since both my instinctive and scholarly skills harmonize the attributes required in this area. I have successfully designed and conducted ATL/BTL campaigns and looking forward to work on a lot more. I have also gained experience in all general office functions like accounts, taxation and audit etc.

Client consultancy, Business Development, Customer Relationship Management, Meetings with potential class to give them a brief and pros for Takaful.

Intern-ship was the part of my MPA study program, during my internship I worked in Marketing Department, Import Department & HR Department.

My own small entrepreneurship effort, providing SME's advertising and promotional services Global place. Soft links mission was to establish newly started businesses on internet e.g. website, social media buzz, and online working along with making jobs for others as well. Paste & Earn was one of my top clients from Karachi.