- Qualitative research on HoYoverse games in the U.S. market including interviews, game CE, diary study, and concept test.

• Led UX and Marketing Research across diverse retail sectors to explore user insight using both qualitative and quantitative methods. (e.g. Workshop, Interview, Survey.)• Conducted user research during the prototype phase and performed ongoing tracking tests using methods like Concept Testing, Decision Tree, and AB Tests.• Established UX Methodology Frame which included developing an E-commerce Questionnaire Pool, Designing a Brand Performance Evaluation Standard, and establishing a dynamic NPS Analysis Dashboard.

•Analyzed diagnostic processes for Alzheimer's disease across G7 countries, unearthing improvement opportunities and diagnostic pain points through in-depth examination of official medical data. Published 3 technical reports.•Mastered Tableau and geographical coding, creating 14 comprehensive medical resource maps to predict future utilization of medical resources and macroeconomic implications.Project 1: Improving the health system preparedness to diagnose and treat Alzheimer’s diseaseProject 2: Selecting outcome measures for a stem cell therapy of traumatic brain injury

•Actively engaged in the execution of 16 campaigns, contributing to questionnaire design for market research.•Utilized Nielsen methodologies to analyze the impact of marketing activities on brand KPI improvement, brand image establishment, and performance across various platforms.Project 1: Traditional technology company stepping into the Ecological Intelligence industryProject 2: World-leading mobile phone company launching a new product

(Econ 251)Microeconomics undergraduate teaching assistant;Communicate with processor regularly and ensure the Blackboard is going fine;Help the economics department to upgrade the Blackboard system with new course Econ 210;

· Conducted both qualitative and quantitative research for marketing effectiveness benchmark build-up project.· Tracked campaign codes and updated digital advertisement data from mobile & and PC terminals.· Analyzed marketing effectiveness on brand KPI using scaling test scores and the control & and exposure measures.· Monitored project schedule; Coordinated and recorded internal and external meetings with media agencies. · Categorized historical cases and interpreted results in the final white paper.

▪ Consulted literature review and simplified satisfaction model.▪ Designed questionnaires and constructed experiment using control method. ▪ Transferred quantitative results into qualitative report using regression model and statistics tools. ▪ Performed professional presentation and a research paper to the college at the end of the program.