John Moy Email & Phone Number

Scottsdale, Arizona, United States

Remote

Thomasnet is the leading product sourcing and supplier discovery platform for procurement professionals, engineers, plant/facility management and business owners seeking trusted suppliers for MRO, OEM and other industrial products and services.The Thomas platform serves the heavy-industrial B2B environment by leveraging today's best practices in digital strategies to produce customized marketing solutions driving new qualified demand, new market penetration, enhanced brand awareness and improved internal tracking methods. Our Suite of marketing solutions include...• ThomasNet.com (B2B Supplier Discovery Platform) • Thomas Insights • Custom Designed Website Solutions• Search Engine Optimization (SEO)• Google AdWords Management (PPC)• Search Engine Management,• Social Media Campaigns,• Inbound Marketing Strategies: Hubspot Partner• Email Marketing, Newsletter Marketing, Technical Writing Solutions,• Catalog, CAD and ecommerce Solutions,• Targeted Banner Programs and more...

● Brainstormed and presented big ideas, campaigns, andoffers to mid-size eComm companies● Optimized and scaled over $1M in quarterly spend for thefollowing eComm brands: Buffy, Kosas, NuFACE, BreakingT,and CoastPortland on both Facebook and TikTok adsmanager● Consistently tweaked, audited, and ideated audience,creative, copy, and landing pages to meet and exceed bothspend and ROAS targets● Leveraged analytical tools like Statlas and Triple Whale tomake informed decisions on when and where to push andpull spend

● Responsible for managing and motivating a team of Facebook Marketing Experts including auditing, coaching, feedback, and monthly/quarterly performance evaluations● Exceeding productivity goals by scaling quarterly ad spend by over 30% resulting in $20M in combined revenue lift● Succeeding in coaching subpar performers to reach above par performance metrics by determining each individual's difficulty, developing an appropriate action plan, and monitoring performance.

Phoenix, Arizona Area

● Managed a book of Facebook advertisers worth over $15M in quarterly ad spend to support clients in increasing ROAS by as much as 5X and reducing CPR by as much as 50%● Identified and communicated key levers for improving advertiser performance across Facebook's ads auction resulting in over $5M in quarterly scaled spend● Fostered and nurtured positive relationships with Facebook advertisers to retain and enhance customer lifetime value● 2019 and 2020 annual award winner of Platinum Club

● Managed and Optimized AdWords Accounts – reduced CPC, implemented proper account structure and increased relevant traffic through keyword research and negative keywords, A/B Split Testing● Performed SEO Audit - did competitive keyword research to determine rankability, find long-tail keywords and new opportunities● Provided on-site SEO recommendations to develop and optimize page titles, meta descriptions, header tags, and content● Created Social Media campaigns on Facebook resulting in more exposure and resulting in lead acquisition

Phoenix, Arizona

PhoenixNap is an enterprise grade full-service data center offering colocation, cloud services, bare metal dedicated servers, Haas, and disaster recovery solutions. We are disaster free primary network access point with a tier 1 blended BGP network. As a business solutions executive my primary goal is to assist businesses in offsetting their capital expenditures in exchange for a low monthly operating expense by providing scalable and on-demand IT solutions. As a result, business are able to share in the economies of scale, spend less time managing IT infrastructure, and focus their time and efforts on the more critical components of their operation.

Phoenix, Arizona Area