Mainak S Email & Phone Number

Kolkata, Wb, In

Kolkata, West Bengal, India

Articulated the GTM approach and executed the same along with the team on an optimized approach Build the team of 18 members from scratch and adhered to delivery by setting up functional and attributional KRA's for everyone Reduced ad spend by 800 percent and generated geo specific leads across US, UAE and Europe by more than 500 percentRegulated the sales team for database management, pipelining and funneling leading to conversions of large accounts like Flipkart, Demarque, American Bankers Association, American Heart Association among many others

Hyderabad Area, India

Managed creative and demand gen team for edtech industry for both B2C and B2B GTM strategiesAccomplished a subscription base of more than 500 percent on Linkedin and Youtube Delegated and overseen on-boarding of 100+ colleges for course offerings Generated leads for IELTs and GRE through dedicated outreach campaigns

Bengaluru Area, India

 Managed digital marketing and social media communications. Conceptualized and curated video contents from pre to post production to release. Optimized all online campaigns and tracked KPI’s of the team Supervised website creation and SEO/SEM strategies. Was the prime content writer for multi platforms Designed catalogues and product packaging following brand guidelines and coordinating with operations, sourcing, strategy, quality assurance, category, analytics and after sales teams  Conducted the brand exercise for the CEO and the important stakeholders to formulate the guidelines, principles and brand journey for the next 3 years. Curated the tagline, logo and content map from the exercise along with the five year long business plan and handled a marketing budget of INR 40 lakhs yearly Curated the marketing calendar for Facebook, Twitter, LinkedIn and Instagram and Offline campaigns Engaged with promotions team internally to manage vendors like Vogue, Femina India, TOI and Harper’s Bazaar and ensuring marketing protocols and processes are followed in all offline and online events Responsible for all PPC/ SEM/ Adwords campaigns. Also worked on tools like SemRush, Ahref, Hootsuite Trained the retail sales team on brand values and sales pitch. Supervised store manager on a weekly basis. In depth analysis of consumer feedback and owned quality scores like ratings, reviews and returns Managed a portfolio of clients such as Narayana Hrudalaya, Marriott, SBI, Oracle among many others Operations and sales integration and management by tracking, planning and forecasting for accounts Devised B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers (both offline and online). Worked in tandem and closely with after sale & service team to ensure smooth consumer experience - pre, during & post purchase both online and offline channels

Bengaluru Area, India

Interacted with client (Liberty Hardware account) for supplier collaboration on non- SAP applications and devised possible landscape solutions for the client resolving inventory issues Prepared many RFP’s and Proposal defense for clients such as Unilever, Volvo, P&G, SITAEngaged with the sales lead in geo-specific areas to strategize lead generation and increased the number by 18 % in a quarter

Worked for AXA client( Copernic Project)AXA (Invest in a common General Ledger system for 8 countries in scope)(Belgium, France, Germany, Italy, Portugal, Spain, Switzerland, United Kingdom)Used mainly SAP technology.Designed solutions for the customer acquisition in USWorked closely with sales and delivery team for finalization of Presales response document being delivered to client

AIG - Chartis Insurance(Maintain a progressive report on the Insurance policies in varied factors)Use mainly BI technologies( Informatica/Datastage/AbInitio)Maintaining the cycles of operations weekly/monthly/yearly.Dealt in the sectors like medical, transport and commercial.Responsibilities:Reading and extracting the data from flat files.Extracting data from Oracle database.In transformation process, using validation, scrubbing, SAS functions, denormalization, structuring, summarization and integration.Creating SAS datasets by using Base SAS .In loading process, Using Proc append to append the data to existing data on daily basis.Generate the report on daily, monthly and yearly basis.Delivering the report on different format like HTML, PDF and RTF.Using PROC APPEND, PROC REPORT, PROC SUMMARY, PROC MEANS, PROC FREQ etc.Applying transformations in Informatica mapping designer.Creating and editing tables using SQL query man.Generating reports by working in the Unix environment.

Pgp, Business, Management, Marketing, And Related Support Services

Bachelor Of Technology (B.Tech.), Electrical, Electronics And Communications Engineering

12Th, Science

Education record