Patricia Mosley, Mba Email & Phone Number

Richland, Wa, Us

Kennewick, Washington, United States

Key Responsibilities:I manage the ParentSquare and Finalsite platforms for 33 schools within the Kennewick School District, ensuring effective communication and community engagement across all levels.Overseeing the content management systems (CMS) operations, streamlining processes, and enhancing user experience for staff, students, and parents.Implementing SEO and UX design principles to optimize content visibility and improve search engine rankings, while ensuring a seamless, intuitive user interface that enhances user satisfaction and retention.Leading the integration and consistent updates of educational content, administrative information, and community communications across multiple platforms, ensuring adherence to SEO best practices and UX enhancements.Conducting usability testing and gathering feedback to continually refine and improve the digital experience across all platforms.Training and supporting school staff in best practices for digital content management, effective use of communication tools, SEO, and UX fundamentals.Achievements:Improved engagement metrics by 13% and enhanced website visibility and user satisfaction through strategic SEO practices, content updates, and user-centered design improvements.Successfully coordinating cross-departmental teams to ensure seamless communication, content delivery, and optimized web presence aligned with district goals, significantly improving the overall user experience.

West Richland, Washington, United States

20 years of experience as a marketing strategist and manager, with expertise in both traditional and digital marketing communications. Strong background in B2B and B2C marketing, with a focus on branding and messaging across omni channels. Demonstrated success in enhancing brand positioning, engaging target audiences, and driving brand awareness. Proficient in marketing campaigns, web technologies, CRM software, Content Management Systems (HubSpot, WordPress, Sharepoint), SEO/SEM, and Google Analytics. Skilled in web design, with a keen eye for aesthetics and user experience. Excellent verbal and written communication skills, with a track record of creating compelling content. Strong analytical skills, with the ability to interpret data and derive actionable insights. Experienced in team management, fostering collaboration, and driving results.Additional Experience: -Developed and implemented comprehensive marketing strategies for diverse clients, encompassing both traditional and digital marketing channels.-Conducted market research and competitive analysis to identify key differentiators and opportunities.-Created and executed marketing campaigns to drive brand awareness, customer acquisition, and revenue growth.-Utilized online tools, social media platforms, and SEO techniques to enhance online visibility and engagement.-Managed and optimized websites using Content Management Systems (HubSpot, WordPress, Sharepoint).-Monitored and analyzed campaign performance using Google Analytics and other analytics tools, adjusting strategies to maximize results.-Led cross-functional teams, collaborating with designers, developers, and content creators to ensure cohesive brand messaging and consistent brand experiences.-Developed compelling content, including website copy, blog articles, social media posts, and email campaigns.-Managed client relationships, providing strategic guidance and delivering high-quality marketing solutions.

Richland, Washington, United States

Provide marketing & communications support for the Reach Foundation board with a primary focus on fundraising efforts to benefit The REACH Museum.Executed a call campaign with the Board for fundraising, generating over $30K in donations.Creative development of direct mail campaign, to include initial concept designs, messaging, as well as establishing a production schedule to include list procurement, print production and mailing services.Responsible for managing the Reach Foundation's website with updates and content development via WordPress.

Dallas/Fort Worth Area

Manage B2C marketing efforts, including web design and development, graphic design, creative content development for all channels (print and digital), social media management, and SEO content creation.Developed and implemented successful paid social media ad campaigns resulting in a 50% increase in web traffic and a 30% increase in online sales.Led multi-million dollar product launches, managing cross-functional teams and timelines with constant communication to senior executives.Enhanced brand awareness through strategic planning and development of a variety of marketing materials, including website design, product brochures, and email campaigns.Analyzed data from Google Analytics and PPC campaigns to continually improve marketing efforts and achieve set goals.

Greater Detroit Area

Responsible for the planning, development and implementation of Lush Lawn's marketing strategies, communications, and public relations both internal and external. Oversees the creative development and implementation of supporting and branded materials and services for all branch locations. Responsible for editorial direction, design, production and distribution of all corporate collateral. Providing brand and messaging strategy and direction to various vendors and agencies on a variety of projects, to include paid search, search engine optimization, web design, direct to consumer marketing, and corporate brand development. Responsible for achieving financial objectives, managing P&L, weekly budget reporting, and additional monetary activities. Extensive Sales management, to include weekly sales reporting and monthly sales meetings with all Sales Managers. Actively monitoring key performance metrics of sales team, identifying challenges and provide guidance and recommendations.Knowledgeable in SEO/SEM/PPC best practices, through monitoring of monthly online traffic to include direct, organic and referrals. Redesigned and launched two new websites, working in tandem with a web agency in developing the taxonomy, the site architecture, to navigation, design and content development. With paid search, developed specific landing pages based on keyword traffic and weekly spend adjustments to maintain optimal position.Branding efforts include developing cohesive and consistency in look and feel between two separate brands from the same company. Developed brand elements that tie to each logo and the services offered - shown through various marketing materials, online and in print. Created new logos and messaging for two new programs introduced in 2018. Strategic collateral development to generate brand awareness as well as drive revenue into the company.

Richland/Kennewick/Pasco, Washington Area

Responsible for developing and implementing clinic's missing and strategic vision. Providing leadership in developing clinic's business plan to Medical Director. Responsible for all staffing related activities, to include recruitment, hiring, firing, performance reviews and appraisals, as well as salary recommendations. Focused on enhance clinic's operational effectiveness, targeting cost containment without compromising on clinical advancement and the quality of care provided. Responsible for resolving any medical/administrative problems, keeping the lines of communication open with staff to ensure high employee morale and creating a professional, healthy and valued environment.

Richland/Kennewick/Pasco, Washington Area

Oversee Marketing activities for local leading orthodontic clinic in Tri-Cities. Developed and implemented digital marketing strategy to include focusing on Facebook, Google AdWords and website.

Mattawa, Washington

Responsible for the foreign marketing of Eckenberg Farms' forage packaged products. Focused on developing and maintaining foreign customer base specifically in China and South Korea through daily sales and customer communications.

Kennewick, Wa

Successfully leading, planning, budgeting and directing the company operations and accountable for implementing regional marketing strategies for lawn, tree, pest control and holiday lighting services with an annual advertising budget of $1M. Adroitly handling overall brand operations including content development, design, messaging, and logo management, while ensuring the regular co-ordination with media & creative agencies, print vendors and designers. Responsible for overall media planning including the preparation of press releases, feature articles, op-eds, and letters to the editor - pitch stories and appearances to reporters, columnists, editorial writers, broadcast producers, reporters, hosts, etc. Also involved in writing, editing and publishing all website content; as well as developing landing pages, adhering to the site architecture.Developed and manage digital marketing team, generating new revenue stream for the company, increasing overall company revenue by 6%. Implemented lead management and lead nurturing processes,resulting in 50% conversion rate of all inbound leads received. Implemented effective sales and marketing strategies focused on our online efforts, resulting in outperforming month over month in generated leads.Defined company digital road-map and strategy for four main service areas, across 8 locations.Developed corporate social media strategy via Facebook, Twitter, and YouTube - increasing followers and fans by 20%, through earned, paid, and owned media efforts.Increased pest control business by 40% in 2015 with targeted advertising and marketing campaigns, include Google AdWords, SEO/SEM strategic planning. Resulted in $1M in profit for the first time.

Marketing Manager-Building Energy Codes Program (Jan 2011-Aug 2012)In charge of all marketing & communications activities for the ‘Building Energy Code Program’ with an allocated budget of $250K annual funded by the Department of Energy. Strove to put across brand message by planning & implementing right brand communiqué via website design, collateral development etc.Key Projects & Accomplishments:• Led creation, development and deployment of State compliance booklets, a "package" of building efficiencies standards and compliance right from design of the building, structure, lighting, windows, including all aspects of a commercial and residential structure.• Instrumental in revamp of the program website conversion to a Content Management System, Drupal.• Streamlined communication processes between internal and DOE, specifically on projects with deliverables. This helped in adhering to deadlines and saving overhead costs.• Worked in conjunction with Lab Events coordinator in planning and executing annual Building Energy Sales National event. Also developed collateral to support the training which helped to promote the Train-the-Trainer series of events.• Implemented efficient processes with the production of materials; savings over $3M in production expenses; awarded Outstanding Contribution to the Lab.

Directly involved with the rebranding efforts through the website, collaterals and use of social media.Key Projects & Accomplishments:• Increased awareness on the C.A.R.E.S campaign by creating and positioning a separate tab; expanded traditional reach through social media, bring more exposure to the program and showing the "good work" that was being done at the lab.• Refurbished the original image library by providing high quality photos adhering to Lab Brand standards. Provided Lab staff more targeted photography to support their respective research.• Coordinated with Special Projects team to develop of lab-wide database management system for storage of all communication materials viz images, presentation, white papers, technical papers, miscellaneous documents, to facilitate easy access to information.• Proposed to use external creative/brand agency to assist in completing the lab brand identity; realigned the brand standards and worked with the senior management to execute the new identity.

Develop channel marketing creatives promoting new products, enhancing current products with varied monthly creative fliers for the channel sales team. Provide creative directives on varied channel communications on both content and branding. Manage all internal and partner communications from new products to monthly pricing schedules.Executed fully integrated new product launch campaigns involving cross-departmental involvement, tracking progress, team meetings, follow-ups, to ensure a successful new product launch along with go-to-market communication strategy. Developed corporate new green initiative. Responsible for writing supporting copy, design direction, and communication from channel and then through corporate.Responsible for redesign of current partner site portal, to include copy, layout, design and execution. Also lead in maintaining internal marketing intranet site, updating with current marketing communication materials to include datasheets, press releases, pricing, channel fliers, promotional activities and current events. Interfacing with channel program web portals with creative direction in layout, design, and branding.

Functioning on three levels of marketing responsibilities - understands and speak Mandarin Chinese:Country: Channel Marketing Manager for Australia and New Zealand territories, focusing on channel programs and channel development to further increase sales and brand awareness. Develop market analysis for internal pricing and sales. Regional: Manage regional and country PR agencies on media reviews, schedules, press releases and local media events. Also managing local Advertising agency on various media projects and placements for regional and global exposure. Lead on internal and external regional and corporate communications via HTML's, flyers, partner creatives and ads, trade shows and events. Global: Project lead on centralizing marketing creative production out of Singapore; training lead on product launch process and development. Driving cost savings initiatives in global marketing materials production - to date, increased cost savings of approximately 70% in printing and sourcing of marketing materials worldwide since October 2006.

Manage and facilitate new product launch timeline cross-functionally and worldwideDevelop competitive analysis for past and present products as sales tools, along with product specific materials to include powerpoint, POS, HTMLDevelop go-to-market strategy for InFocus line of accessories - bundle opportunities, retail, competitive analyses, channel marginsImplemented quarter sales campaign to educate and support external sales force on feature quarter products.Manage internal intranet web site for Marketing to include brand materials, sales tools, region-specific content

Manage global product collateral launch from concept to completion with over $1M annual collateral budget for both print and web launches worldwide. Establish best practices for global sales and marketing collateral materials to improve quality, reduce overall collateral expense and improve processes. Daily interaction with affiliated Advertising, Web and Creative Agencies, along with various production vendors worldwide. Assisted in primary logistical and strategic elements of several highly visible event marketing projects. Point of contact for packaging artwork – development and implementation of product specific packaging for final delivery to outsource manufacturers. Assisted in designing powerful and innovative Displays and Fixtures for the retail environment. Key involvement in strategic development of new Corporate Identity/Brand initiatives to produce new design templates, layout, brand guidelines, etc..

Manage global product collateral launch from concept to completion for all three brands with over $1M annual collateral budget for both print and web launches worldwide. Art Direct photography (in-house studio and outside vendors; produce layout/design for catalog pages, print collateral independently, or, directing production artist, designers, copywriters and freelance art directors.Key global contact for all collateral management.Establish best practices for global sales and marketing collateral materials and communicate value to stakeholders through analyzing, proactively identifying and implementing strategies to improve quality, reduce overall collateral expense and improve processes.Daily interaction with affiliated PR, Advertising, Web and Creative Agencies, along with various production vendors to include photography, copywriting, printing, production, and fulfillment worldwide to ensure that programs are implemented on time and without error.Assisted in primary logistical and strategic elements of several highly visible event marketing projects, to include event coordination (Comdex), brand strategy development, internal/external collateral audit, external vendor audits.Point of contact for packaging artwork - collaboration with Operations, worldwide New Product Information Project Managers on the development and implementation of product specific packaging for final delivery. Lead in designing powerful and innovative Displays and Fixtures for the retail environment. Have a strong working knowledge of materials and processes (both permanent and semi-permanent - plastic, metal, wood, printing, corrugate) and the ability to work with Sales and Channel to develop exciting concepts and turn them into reality. Key involvement in strategic development of new Corporate Identity/Brand initiatives with Creative Agencies (Web & Ad) to produce new design templates, layout, brand guidelines, etc..

Supervised five (5) regional market Logistic Coordinators on daily basis to ensure provision of efficient and cost effective practices as mandated by corporate.Aided National Logistics Manager in managing stockholding for internal consumption and minimizing capital holding.Provided support and service directly to internal and external customers by managing orders, tracking delivery, and implementing customer service improvement plans and processes.Converted business unit strategies by optimizing inventory through Cycle Counting and Physical Inventory counts via Oracle Financials.Traveled monthly to various market sites nationwide as department trainer for new Logistic employees.Corporate trainer for Oracle Financials: Inventory Management/Cycle Counting and PurchasingActive participant in development, implementation and enhancement of computer-based applications (Oracle) by translating user requirements into user-friendly technical solutions.

Provide high-level administration support to the VP as well as his management team supporting 11 countries in the Asia Pacific region.

Mba, Business

Bachelors Of Science, Business Administration

Activities and Societies: Sigma Kappa Sorority

High School Diploma

Activities and Societies: JV Basketball, School Mascot, School Newspaper Writer