Martina Pajerová Email & Phone Number

Prague, Czechia

Hlavní Město Praha, Česká Republika

- creating direct personalised campaigns for bank insurace using online and offline channels - e-mailing, in-app advertising, call centres and physical distribution (acquisition, up-sell, cross-sell, legal/care)- communication and cooperation across departments - legal/compliance, internal creative agency, product development, data science, etc.- analysing performance KPIs, making data driven decisions- using Salesforce Marketing Cloud-Journey Builder, Content Builder, Automation Studio, Web Studio, SFMC Persinalisation(Interaction Studio), DEselect Segment-SQL, HTML/CSS, GA4, Tableau-acting as an e-mail marketing expert for CSAS - strategy, deliverability, template management

Hlavní Město Praha, Česká Republika

- Deploying direct e-mailing campaigns - Segmentation using SQL, Keboola- A/B testing, e-mail campaigns optimisation and evaluation using Google Analytics- collaborating with graphic designers and copywriters- ad-hoc analyses of customer base for press releases etc.

Prague, The Capital, Czech Republic

- responsible for redesign and management of customer benefit program "Nasim pro radost" including budget planning, marketing communication, website and mobile phone application administration and supplier management. Achieved 12 mio. CZK/ year savings and 300% increase in user base.- managing special propositions within T-Mobile sponsorship activities

Prague, The Capital, Czech Republic

- participating in on/off projects for TMCZ CX team (research, CX planning)

Prague, The Capital, Czech Republic

- cooperation on definition of T-Mobile customer experience strategy- managing projects to increase customer satisfaction - loyalty campaigns, process redesign, communication improvement- monitoring of customer satisfaction KPIs and regular reporting to the management of the company- managing employee engagement activities in order to support the customer experience strategy of the company

- cooperation on creation of Vodafone customer experience strategy- management of the Voice of the Customer program for the top management of the company- cooperation on implementation of the real time NPS monitoring system- international cooperation with the Customer Experience teams within the Vodafone Group

- responsible for the portfolio of 3D merchandise to support marketing campaigns and events, gifts for business customers and employees. Won a number of the Star of 3D advertising awards.- managing of staff uniforms production- administration of an internal on-line catalogue of branded promotional merchandise- supplier management

- implementation of tactics for increasing customer satisfaction in retail chain - proposal, communication, employee educations- redesign of sales and care handbooks for shop and info line assistants

Proffessional Course, Data Processing

Master'S Degree, Business Management

General Education