Marco Panichi Email & Phone Number

Porto Alegre, Rs, Br

Porto Alegre Area, Brazil

Development of business plans, marketing strategy, digital products (mobile and web) and implementation of e-commerce and CRM systems with the use of open source and SaaS tools. Business consulting with executive and hands-on approach providing end-to-end solutions: From idea conception to first sales, leading creative and technical personnel (5 to 9 team members). Business Inteligence projects integrating MS-Power BI and corporate ERP informationBusiness Intelligence projects integrating Google Docs, corporate ERP, banking, and sales information through third-party APIsImplementation of ERP - Sales, Logistics, Manufacturing and FinanceMarketing automation with Active Campaign, Agile and JetPack CRMsTraffic acquisition and management through Meta, AdWords and Programmatic media channelsBusiness plans, budgeting and financing strategy for digital start-upsSoftware user stories and functional specifications development for Apps and digital start-upsDigital transformation projects encompassing CRM, e-commerce, telephony and SAC integrationMentorship for digital business start-up entrepreneursUS brand launch in Brazil encompassing the following activities during 4 years (Launch and traction phases)Market entry strategyConsumer and influencers persona developmentsPositioning and development of support materials for digital, POS and events targeting end consumers, specialist influencers, sales reps and dealersCorporate WebsiteSocial Media and Ad Agency BidsSocial media, AdWords and SEO strategy Development of e-learning website for dealers and industry specialists in WordpressDevelopment of e-commerce for employees with Woocommerce integrated with ERPMany projects in the areas of mobile education, digital content competition, digital entertainment and advertising services, educational games, ibooks development and second screen advisory for pay TV networks.

- Brand Management and Consumer Engagement:Development of brand communication for Marlboro's consumers, retailers and sales force to be featured on traditional point of sales, music festivals, nightclubs, key-accounts, web and mobile media;Development of product launches and Value Added Offers for Marlboro;Account management targeting sales increments and brand exposure for low, medium and premium brands at Nightclubs and Music festivals;- IS/IT:Merging assessment for acquired company in Colombia to implement new business process, internal controls compliance and information reports aligned to Philip Morris International guidelines, Sox and Patriot Act regulations;Supply-Chain finance information system implementation;SAP R/3 ERP implementation in Argentina and Brazil;- Supply-chain:Cost reduction projects in Procurement through development of new suppliers, global negotiations, logistics improvement and EDI.

Porto Alegre Area, Brazil

Recording and publishing contracts negotiation;Press Relationship;Tour production;Social media strategy;Development of albums' art work, merchandising itens, photoshootings and concerts' creative direction.

E-Commerce/Electronic Commerce

Platforms, sales strategy, advertising, search, business models

Mba, Marketing

Bachelor, International Trade

Bachelor'S Degree, Advertising