Marco Pappalardo

Marco Pappalardo Email and Phone Number

IT Digital Marketing & Communications Senior Manager | Social Media Expert | Business Development | Public Affairs | Strategic Thinker | Empathetic Leader @ Oracle
Marco Pappalardo's Location
Greater Milan Metropolitan Area, Italy, Italy
Marco Pappalardo's Contact Details

Marco Pappalardo work email

Marco Pappalardo personal email

n/a
About Marco Pappalardo

I’m a marketing and business development professional with 20+ years of experience in IT sector. I have a lifelong learning mindset. I’m data driven and passionate about analysis and organization of people and processes to achieve goals in the most effective way. Maximize and demonstrate the impact of marketing and communications activities on business results is my specialty and what motivates me the most. In particular in the domain of social media and digital marketing in general. Empathy and collaboration are my North Star. Stress and competition help me focus and achieve great results, but I prefer and pursue harmony as the optimal condition to express one's full potential.Oracle employee. The views expressed on this profile are my own and do not necessarily reflect the views of Oracle.

Marco Pappalardo's Current Company Details
Oracle

Oracle

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IT Digital Marketing & Communications Senior Manager | Social Media Expert | Business Development | Public Affairs | Strategic Thinker | Empathetic Leader
Marco Pappalardo Work Experience Details
  • Oracle
    Business Development Public Sector Affairs
    Oracle Jun 2023 - Present
    Austin, Texas, Us
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  • Oracle
    Emea Senior Marketing Manager, Social Media - Team Leader
    Oracle May 2021 - May 2023
    Austin, Texas, Us
    I led the social media marketing strategy and execution in EMEA, mentoring and inspiring a team of very talented experts. Under my leadership, the advocacy program for employees via social media generated great results in EMEA in 2022: 12,000 active members (+20%); 220,000 'engaged visits' to oracle.com web pages (+30%); 140 M Impressions (+20%); 16 M$ Marketing Driven Pipeline (+25%); 44 M$ Marketing Progressed Pipeline (+30%).
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  • Oracle
    Emea Senior Marketing Manager - Social Media
    Oracle Jun 2012 - Apr 2021
    Austin, Texas, Us
    I successfully supported 400+ programs per year, generating great return on marketing investment in terms of influenced pipeline (> 150:1 in 2020 with 1.5M$+ budget managed), by developing and leading a centralized model to plan and execute B2B social paid promotions on Oracle branded channels and by sharing best practices, social media analytics & insights, while ensuring continuous training for 200+ field marketers.
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  • Oracle
    Emea Marketing Manager - Social Media, New Media And Web
    Oracle Jun 2010 - May 2012
    Austin, Texas, Us
    I trained and enabled 200+ Oracle EMEA marketeers on video marketing activities, social media marketing activities, microsites and virtual events, by creating and leading the EMEA competence center for web marketing and new media marketing activities.
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  • Sun Microsystems
    Key Account Marketing Manager – Public Sector, Manufacturing & Telco
    Sun Microsystems Feb 2004 - May 2010
    Palo Alto, Ca, Us
    I generated pipeline consistently above target (80:1) for 6 years in a row by leading 1-to-1 marketing activities for key customers of the Public Sector, Manufacturing and Telco: market research, segmentation and account profiling, account marketing planning, success stories, events and Corporate visits.
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  • Sun Microsystems
    Marketing Responsible – Project Job
    Sun Microsystems Jun 2005 - Jun 2007
    Palo Alto, Ca, Us
    I successfully led the marketing efforts for the roll-up and launch of a project sustaining open source software adoption in the SMB segment in Italy. JOB portal was recognized in Italy as one of the most important websites for open source: 60.000 visits per month and more than 2.000 professional community members in two years
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  • Sun Microsystems
    Education & Research Industry Marketing Manager
    Sun Microsystems May 2003 - Feb 2004
    Palo Alto, Ca, Us
    As Industry Marketing Manager, for Italy, for Education & Research, I managed several key programs, including Java and StarOffice @ School agreements with Italian Ministry of Education.I created and managed sun.it/education portal (2nd most visited section of sun.it website)
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  • Sun Microsystems
    Sun Educational Services Country Marketing Manager
    Sun Microsystems May 2002 - Feb 2004
    Palo Alto, Ca, Us
    I was responsible for all marketing activities for a semi-independent business unit (from product marketing to content marketing, marketing comms, channel marketing, web marketing, online marketing, integrated marketing) and Leader of EMEA Enterprise Learning Segment.
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Marco Pappalardo Skills

B2b Marketing B2b Marketing Strategy Social Media Social Media Marketing Reporting And Analysis Business Analysis Market Analysis Metric Development Demand Generation Online Video Marketing New Media Marketing Web Marketing Training Delivery Key Account Marketing Public Relations Project Planning Trade Shows Event Planning Event Management Coordinating Special Events Public Sector Industry Education Services Marketing Marketing Marketing Strategy Start Ups Channel Cloud Computing Sales Management Project Management Enterprise Software Solution Selling Saas Crm Online Marketing Customer Relationship Management Software As A Service

Marco Pappalardo Education Details

  • Università Degli Studi Di Salerno
    Università Degli Studi Di Salerno
    Mathematics

Frequently Asked Questions about Marco Pappalardo

What company does Marco Pappalardo work for?

Marco Pappalardo works for Oracle

What is Marco Pappalardo's role at the current company?

Marco Pappalardo's current role is IT Digital Marketing & Communications Senior Manager | Social Media Expert | Business Development | Public Affairs | Strategic Thinker | Empathetic Leader.

What is Marco Pappalardo's email address?

Marco Pappalardo's email address is mpappalardo@tin.it

What schools did Marco Pappalardo attend?

Marco Pappalardo attended Università Degli Studi Di Salerno.

What skills is Marco Pappalardo known for?

Marco Pappalardo has skills like B2b Marketing, B2b Marketing Strategy, Social Media, Social Media Marketing, Reporting And Analysis, Business Analysis, Market Analysis, Metric Development, Demand Generation, Online Video Marketing, New Media Marketing, Web Marketing.

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