BranchLab is a data science company providing solutions for healthcare brands, their agencies and media partners, helping to increase return on ad spend while enhancing consumer privacy. Advertisers must adapt to changing privacy regulations by adopting a new approach. BranchLab’s data solutions set a new bar for privacy compliance, future-proofing the healthcare advertising industry in a rapidly changing environment. BranchLab has developed industry leading, privacy-compliant technology to create and deploy health audiences for targeted advertising.

VideoAmp is increasing the value of advertising by redefining how media is valued, bought and sold. By leveraging the power of proprietary currency-grade, big data, VideoAmp’s solutions allow clients to access advanced audiences and actionable insights to plan, optimize and measure media investments across traditional TV, streaming video and digital platforms. With these solutions, media sellers can maximize the value of their inventory, while advertisers can benefit from increased return on investment. VideoAmp has seen unprecedented adoption of its measurement as currency with major linear and streaming publishers, all major media holding companies, independent agencies and advertisers direct onboard. This has put the company on track to have billions of dollars of advertising spend transacted using it's currency solution in the upcoming broadcast year.

Amobee was a division of Singapore Telecommunications (SGX: Z74). The Amobee technology platform enables advertisers to run data-driven, cross channel, cross device marketing campaigns with display, video, social and email formats across mobile, tablet, desktop and CTV.Amobee acquired Adconion Direct and Kontera in July 2014.

Adconion Direct's digital advertising platform enabled cross channel advertising solutions for agencies and advertisers looking for quality and scalable results. Powered by proprietary technology, Adconion Direct identified the same user across devices and channels with precision of deterministic matching at scale. As Head of Revenue, I scaled revenue and helped the company execute a successful exit by hiring top talent and empowering them to achieve results and fulfill their potential.

In Jan 2011, Adconion Direct launched as a new business unit of Adconion Media Group by combining Adconion Audience Network and Frontline Direct. Adconion Direct enabled true cross channel advertising solutions across display, video, mobile, social and email. Under my leadership the revenue organization was scaled with a high performance, disciplined culture and great people.

Adconion Media Group was a pioneer in the ad tech space and leader in providing digital advertising solutions for agencies and advertisers looking for great results. As the first truly global digital network Adconion was able to leverage global scale for domestic advantage. I was responsible for launching the brand on the East Coast of the US and rapidly growing revenue across the region, while building the foundation for future success. Having raised $80M in 2007 Adconion acquired a number of businesses enabling the expansion of products to bring to market, including Frontline Direct (2008), HiClip (2008), KushTV (2009) and Joost (2009), Smartclip (2011). Significant product launches included Adconion Video Network, rebranding later to the Joost Video Network and branded entertainment studio Red Lever.

I was responsible for launching the US business for eType after being one of the first and most successful ad networks in the UK for seven years.

eType was a leading digital media and ad tech company in the UK. eType represented the digital media ad sales for some of the internet's pioneering sites including Friends Reunited, which was the first social network in the UK and Multimap which was the leading mapping site at the time. The company launched the first performance network to leverage ad exchanges in the UK under the Accelerator-Media brand. I led UK and European sales for the entire group.

CNET Networks is a global leader and one of the early major players in the online advertising space. My role involved sales of online ad campaigns across Australia and Asia Pacific market.

Proleisure was a consulting business in the Tourism & Recreation industry. Rooted in research the business provided market analysis and strategy recommendations to businesses in the industry. I was co-founder and director.